Posts Tagged "sports in China"

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ANTA’s evolution & revitalization: From near collapse to becoming a national brand with international assets
14Apr

ANTA’s evolution & revitalization: From near collapse to becoming a national brand with international assets

ANTA is often called the “Nike in China”, but the story of Anta is more than just that. It was founded in 1991 and listed in the HK stock exchange in 2007. But until around 2016, the revenue had grown stagnant, and like many Chinese brands at the time, the brand was burdened by the reputation of being […]

The sports and fitness market in China: China’s fitness appetite is growing as fitness becomes the new lifestyle
03Feb

The sports and fitness market in China: China’s fitness appetite is growing as fitness becomes the new lifestyle

The sports and fitness market in China has seen exponential growth, from about 500 gyms in 2001 to approximately 49,860 fitness clubs by the end of 2019 in mainland China. According to a report released by the National Bureau of statistics, almost 400 million people have actively taken part in exercises regularly in 2019 signaling […]

The sportswear market in China: Domestic brands on the rise but still dominated by Nike and Adidas
01Dec

The sportswear market in China: Domestic brands on the rise but still dominated by Nike and Adidas

Benefiting from the growing health awareness among the middle class, the sportswear market in China is rising steadily. The retail value of the sportswear market in China reached CNY316.6 billion in 2019 with current value growth of 17%. While the big names Nike and Adidas have been dominating the market with over 40% market share, […]

Out-of-home entertainment in China is becoming both more active and more high-tech
26Oct

Out-of-home entertainment in China is becoming both more active and more high-tech

With the growing middle class in China comes a greater emphasis on the quality of life. Families are willing to spend more money on leisure time to unwind from work and school. According to iResearch, the market size of out-of-home entertainment in China has a steady growth rate at around 15% in the past years, […]

Chinese reactions to Kobe Bryant’s death show influence has no boundaries
04Feb

Chinese reactions to Kobe Bryant’s death show influence has no boundaries

When news of the NBA legend Kobe Bryant’s death broke on Sunday, January 27th, 2020, his death was mourned around the world, especially in China. Chinese reactions to Kobe Bryant’s death shows how he was beloved to the nation. The hashtag about Kobe Bryant’s death (#科比去世#) on Sina Weibo had accumulated about 6.5 billion views […]

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