Starbucks in China: from market leader to runner-up in the coffee craze
Starbucks (星巴克 in Chinese) is one of the biggest coffee shop franchises in the world. Its history began in 1971, when the first store was opened in Seattle. Since then, the chain had a non-stop development and, as of 2023, it counts more than 32,000 stores in 80 countries. Starbucks was also the first ever […]
The Coffee bean market in China: Where does China import beans from?
More than 50 countries produce coffee, and about one-third of the world’s people drink it. Currently coffee is becoming popular in the Chinese beverage market. With the improvement of living standards and the growing awareness of coffee culture, coffee bean market in China is on the rise. The demand for premium coffee beans has increased in […]