The Coffee bean market in China: Where does China import beans from?
More than 50 countries produce coffee, and about one-third of the world’s people drink it. Currently coffee is becoming popular in the Chinese beverage market. With the improvement of living standards and the growing awareness of coffee culture, coffee bean market in China is on the rise. The demand for premium coffee beans has increased in […]
Marketing Research: Starbucks in China
Marketing Research: Starbucks in China More about coffee market in China Starbucks in China. Business Week and Interbrand have listed the top 100 global brands (market study in China) and Starbucks Coffee ranked in at 91st overall thanks to its $3 billion brand value. The company has spread its business to many countries over the past 30-years. […]