The future of sustainable fashion in China
Though currently niche, one area of China’s fashion industry that is projected to grow is sustainable fashion. Sustainability awareness is not only rising, as we found in our 2022 Green Guilt report, but there are many other hidden motivators driving sustainable fashion in China. In this report, we use social listening to uncover what Chinese […]
Sustainability in the global fashion industry: luxury brands take action in China
The trillion-dollar fashion industry is quickly expanding, but its environmental impact is becoming a growing concern. It is estimated that the fashion segment contributes to 10% of the global carbon emissions annually, which is more than all international flights and naval transport put together. With the tendency of buying new garments and keeping up with […]
What Chinese consumers think about Burberry’s environmental strategy
Burberry, a prominent British fashion house, entered the Chinese market in 2010, making headlines by playing with high-tech and immediately attracting Chinese consumers. In recent years, it has pursued different actions, one of the most important was Burberry’s environmental strategy. Its global revenue in 2010 was 1.2 billion GDP, by 2022 it more than doubled […]
CHANEL Mission 1.5°: What Chinese consumers think about Chanel’s sustainability strategy
Chanel, one of the most famous fashion houses in the world, entered the Chinese market in 1999. Following the country’s economic growth, the firm also expanded and gained more and more popularity. By 2021, Chanel was the favorite brand of Chinese customers, according to Agility China Luxury Brand Affinity Rankings. In the Chinese market, Chanel […]
Unpacking the challenges of the secondhand clothing market in China
In China, an estimated 26 million tons of clothes are thrown away every year, whereas less than 1% of that amount is reused or recycled. Due to association with poverty and the concept of mianzi (面子), many Chinese people are unwilling to buy and wear secondhand clothing, leading to mass production and waste accumulation in […]