Autonomous driving in China: Shifting the car industry from products to services

Autonomous driving in China

The advent of autonomous driving in China has already provoked fundamental changes in the country’s automotive industry. For example, so-called robo-taxis are now commercially operating on Chinese streets in 2021. These vehicles drive fully autonomously, transporting passengers without human drivers. Autonomous vehicle (AV) sales in China are expected to exceed 33 million in 2040, approximately […]

Tesla in China: Dominating the EV market with 0 marketing budget

Tesla in China

Since its founding in 2003, Tesla’s vision was to manufacture mass-market electric vehicles (EVs) that offered a compelling customer value proposition. This includes a long range vehicle that possesses recharging flexibility, one that is energy efficient, low cost, and high performing without compromising design or functionality. This article details the unique marketing strategy of Tesla […]

XPENG: a Chinese EV maker’s “Internet DNA”

Xpeng or Xiaopeng Motors case study Chinese EV brand

XPENG, or Xiaopeng Motors, is one of the hottest Chinese electric vehicle manufacturers,  which gains its popularity from its technological innovations. After surges of Tesla and NIO stocks, two of the most discussed EV brands globally, XPENG’s stock’s exponential growth in November also caught investors and the general public’s attention. Compared to Tesla and NIO, […]

The electric vehicle market in China, a rising global leader in EV technology

electric vehicle market in China

With government support and new sustainable initiatives such as the 2060 carbon neutrality plan, the Electric vehicle market in China is an emerging and promising market. The Chinese EV market was growing by leaps from 2015 to 2018. However, it is facing the deceleration of growth from 2019, which was the first year that the […]