China’s winter apparel market is taking off with winter sports and winter tourism
With a middle class that is growing by the tens of millions, China is home to many size-able and burgeoning markets. Some of these markets are powerhouses in themselves when measured in comparison to those of other nations. Over the years, China’s various markets have doubled, tripled and even quintupled in size. Some have however […]
Marketing research: Olympics and sportswear brands in China
The Link Between the Olympics and Chinese Sportswear Brands It is indisputable that the Olympic Games provide vast potential gains for sportswear brands worldwide because of the publicity the sportswear brand receives during the globally watched sporting event. Especially, as China has been performing exceptionally in consecutive Olympic Games and is expected to continue to […]