Sportswear brands in China: how Olympic sponsorship helped Chinese brands lead the market
Anta now earns more in China than any foreign sportswear brand, and Chinese groups have used Olympic partnerships and acquisitions to move up-market, while Nike’s Greater China sales decline.
China’s winter apparel market: What Chinese wore for their “New Year Battle Outfits” (新年战袍)
In 2024, China’s winter apparel market held the largest share in the Asia Pacific region, which accounted for 35.4% of the global market revenue. Drivers for winter apparel purchases include the growing popularity of winter tourism and winter sports. Around 313 million people have participated in ice and snow sports or other winter-related leisure activities […]