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The ultimate guide to attracting Chinese tourists abroad

how to attract chinese tourists

In 2019, prior to the Covid-19 pandemic, over 150 million mainland Chinese individuals traveled abroad, contributing to 15% of the world’s total tourism expenditure. Now, as of January 2023, following a three-year lockdown and the pandemic’s lasting impact in China, the nation’s Travel & Tourism sector shows strong signs of a rapid recovery as restrictions […]

Is virtual tourism in China meant to replace traditional tourism?

Nowadays, virtual tourism is a growing trend in China. According to the 2018 China VR Consumer Survey report, the most interesting VR-related theme for Chinese consumers is “travel and adventure”. It can be seen that virtual tourism in China has a wide potential audience and great commercial value. Since the outbreak of COVID-19 in 2020, […]

Chinese camping market: More expensive than hotels? No problem

Chinese camping market

Recreational camping is not a new concept to Chinese consumers, but about a decade ago it was more of a niche sport reserved for the hardcore outdoor enthusiasts, aka the “donkey friends” or “luyou” (驴友) in Chinese. But nowadays, the Chinese outdoor and camping market is both large and growing as it penetrates a wider […]

Pairing with Ctrip, Audi Presents an Exclusive Glamping Trip to ‘Mars’

Ctrip and Audi project in China

On September 5th, Audi officially announced a collaborative project with Ctrip: A Trip to ‘Mars’ on China’s ‘Golden Week Holiday’. During the trip, participants will take an Audi Q7 SUV deep into the Tsaidam Basin (Qinghai Province), a region known as “the most Martian place on Earth” for its topography. There, they will live in […]

Understanding China’s VAT tax incentive policies: Up-close on Hainan island

China's VAT tax incentive policies

Since the beginning of 2020, in order to help retail, tourism, and education, the Chinese Ministry of Finance (MOF) and State Taxation Administration (STA) and the local government have announced tax reliefs and measures to support related enterprises and citizens. China’s VAT tax incentive policies are set in place to boost domestic tourism and spending. […]

Marseille and China: A cross-sea bridge connecting France to the middle kingdom

Marseille

Marseille, France’s second largest city is located in southeastern France. Facing the Mediterranean, the exotic atmosphere and bustling economy makes the city a paradise for Chinese tourists and investors. China’s robust economic advancements make traveling to France available for the middle class. The number of Chinese people who traveled to France in 2018 reached a […]

Coronavirus China Economic Impact Report

COVID-19 economic impact in China

Download our Coronavirus China Economic Impact report The Coronavirus China Economic Impact report covers the spread of the outbreak in China, what industries are growing, and which industries are severely impacted. We also zoom in on the economies of Wuhan and Hubei, as well as Coronavirus impacts on the global supply chain. Lastly, we share […]

Daxue Talks 31: Ctrip point of interest: The next era of user created content

Ctrip China

In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). Vérot shares his understanding of a new trend which is going to be a big thing in the near future using the example of Ctrip point of interest. ACCESS THE TRANSCRIPT OF THIS EPISODE […]