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“Are you an old spirit (精神老年人)”: Trending hashtag on Chinese social media

Although having a busy schedule is often perceived as being successful or at least competitive in the workplace, some young people are turning their backs on the hustle culture. On Chinese social media, Douban (豆瓣), there is a group of users who call themselves “old spirits (精神老年人)”, which refers to young people whose lifestyle, daily […]

“Is the 30 RMB bamboo-tube milk tea an IQ tax?”: Trending hashtag on Chinese social media

bamboo tube milk tea in China

Recently, “bamboo-tube milk tea (竹筒奶茶)” has become a new top-stream product in China’s milk tea industry and a popular check-in activity on social media due to the aesthetics of the bamboo container featuring big labels of internet-famous cities (网红城市) such as Hangzhou, Suzhou, Changsha, Xiamen, etc. Usually taking an hour to prepare, a cup of […]

“Will product packaging affect your purchasing decisions?”: Trending hashtag on Chinese social media”

packaging of products and consumer perception in China

Two weeks after World Consumer Rights Day, China Consumers Association released a survey on excessive packaging of products and consumer perception (商品过度包装问题研究和消费者感知调查报告) on March 28, which triggered discussions on Chinese social media Weibo in terms of #Will product packaging affect your purchasing decisions (商品包装会影响你选购吗)#, viewed and discussed over 1.25 million times as of the 4th […]

Aranya is an escape from the city turmoil for Chinese middle-class Millennials

Aranya is a pioneer of cultural and tourism real estate projects in China. The brand has cultural tourism development projects in Beidaihe, Jinshanling, Wulingshan and Sanya. However, by the time Aranya was built in 2013, the Chinese government was already starting to crack down on the real estate bubble. Back then, Aranya was regarded as […]

“Is MBTI reliable?”: Trending hashtag on Chinese social media

daxue-consulting-mbti

In recent weeks, the hashtag #Is MBTI reliable?# has become a trending topic on Chinese social media, predominantly on Weibo and Xiaohongshu, triggering almost 50 million views and discussions from Weibo netizens. What is MBTI? The full name of MBTI is Myers-Briggs Type Indicator – a test developed to identify a person’s personality type based on […]

Why Astrology is popular in China

astrology in China

A trend to watch for marketing to young women Astrology is defined as “The study of the movements and relative positions of celestial bodies interpreted as having an influence on human affairs and the natural world.” It originated from the western society. Nevertheless, astrology is popular in China and has affected Chinese people’s daily lives […]

A peek into Chinese views of other countries | Daxue Consulting

chinese stereotypes of other countries

Why do Chinese People wear Masks and drink hot Water?   Chinese views of other countries through the questions they ask online Google search engine auto-complete results show that these are the questions asked about China and Chinese people. Though these questions are all-too-familiar with expats in China and those outside of China, many of […]

Market Research China: identify trends in China

identify trends in China

Market Research China: identify trends in China [to see more about market research in Shanghai] FMCG Trends in China China’s FMCG sector suffered a bit of a setback at the start of 2014, with a 1.3% drop in growth from 7.4% last year to 6.1% by end of Q1. Consultants suggests that the slowdown is […]