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The Chinese shapewear market seeks comfort and quality in domestic brands

the shapewear market in China

The Chinese shapewear market is the largest in Asia. According to QYResearch, from the consumer side, China’s shapewear market accounted for 18% of global sales in 2018. China’s huge market demand and growth potential have attracted almost all international giants to carry out related businesses in China; at the same time, domestic shapewear companies represented […]

How China celebrates International Women’s Day

How Chinese celebrate International Women's Day

In 1908, more than 15,000 women marched in NYC demanding more appropriate working hours, better pay and voting rights. Three years later in 1911, Clara Zetkin, the leader of the Women’s Office for the Social Democratic Party in Germany, suggested that there should be a celebration of women every year in every country. International Women’s […]

Calvin Klein in China

Calvin Klein in China

Introduction of Calvin Klein Calvin Klein (abbreviation: CK), is an American fashion brand, founded in 1968. It was named after the founder, designer Calvin Klein. Calvin Klein is one of the largest designer brands in the United States. Its new product designs are endless, and the momentum of Calvin Klein in China is strong. Their […]

Bridging the shortfalls of love: The Chinese market for sex products

Daxue Consulting-Chinese market for sex products

Which demographics underlie the Chinese market for sex products? In analyzing the post-1993 developments in the Chinese market for sex products worth several billion dollars, it is necessary to understand the social transformations that have driven the process. From domestic migration trends to new cultural concepts on sex, the Chinese consumers’ tastes for adult products […]

The Underwear Market in China

To know more about the Chinese Market, contact Daxue Consulting at  The sales of women’s underwear in China market have experienced a breakthrough since 2008, nearly 17.8 billion dollars in 2013 and catching up to the US market in 2009. While expenditures per capita per female is still far from the markets developed as […]