Health supplements and vitamins in China: a promising market dominated by foreign brands

Health supplement consumption trends in China are evolving rapidly, unlocking massive demand and reshaping the wellness landscape. From 2018 to 2023, China’s health supplement market achieved a CAGR of 6.9%. In 2023, the market size of health supplements in China reached RMB 387.9 billion, marking a year-on-year increase of 29.8% – a surge reflecting post-pandemic […]
How China is becoming the largest and most diversified market for vitamin and dietary supplements (VDS) | Daxue Consulting

China’s increasingly wealthy and health-conscious population is showing large interest in the vitamin and dietary supplement market (VDS). With a rapidly growing middle class, more people are able to afford additional health products such as vitamins, fish oil, protein powder, etc. Such growing demand is showing high potential for the market in a number of […]