Winter sports brands in China: Why these names dominate the slopes
China’s winter sportswear market reached an impressive USD 29.8 billion in 2024 and is projected to surge to USD 52.6 billion by 2030. This rapid sports market expansion is driven by sustained enthusiasm beyond the initial Olympic excitement, with participation numbers surpassing 300 million. Investment continues to grow in year-round indoor slopes, upscale resorts, and […]
Chic and cozy: Inside China’s down jacket market
In the constantly changing world of fashion, China’s down jacket market is undergoing a transformation shaped by the discerning tastes of Gen Z consumers. According to the China National Garment Association, the size of the down jacket industry in China is witnessing growth, with a projection to reach RMB 195 billion in 2024. Download our […]