The battle between domestic and foreign winter sports brands in China post-Beijing 2022 Winter Olympics
With a sudden rise in winter sports infrastructure, the winter sports market in China has officially taken off, surpassing 300 million Chinese participants in January 2022. Chinese consumers’ interest in winter sports is greatly aligned with the promotion of winter sports and the construction of ski resorts by the Chinese government. Since 2015, officials like […]
Everything you didn’t know about China’s down jacket market
In 2019, China’s down jacket market was nearly 121 billion RMB in revenue. According to CNBData’s 2019 Insight on Online Down Jacket Consumers Report, carried out in collaboration with TMall, 70% of online shoppers who opted for purchasing a puffer jacket that year were female, and most of them lived in Tier-1 and Tier-2 cities. […]