A legend of craftmanship: WULIANGYE shares intangible culture heritage stories in its new campaign
On November 6th, WULIANGYE, one of the most famous Chinese Baijiu brands, released a poster of its collaborative campaign. As a sponsor of the Forbidden City (紫禁城 in Chinese), WULIANGYE invited Chinese traditional skills inheritors (which are individuals who learn traditional skills and crafts to keep them alive) to exhibit the Intangible Culture Heritages (ICH), […]
Wuliangye in China
Wuliangye Group Co. Ltd was set up in Yibin(宜宾), Sichuan(四川) province in August 19th, 1997.There are six famous brands of wines in Sichuan: Luzhoulaojiao(泸州老窖), Langjiu(郎酒 ), Jiannanchun(剑南春), Tuopaiqujiu(沱牌曲酒)， Ququanxingdaqu(全兴大曲) and Wuliangye(五粮液), and Wuliangye is now the leading one. Wuliangye is produced using fermented rice, soybean, sorghum, maize, and glutinous rice. This way of making wine was […]