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The athleisure market in China: opportunities in an increasingly active country

Athleisure market in China

Athleisure is a fusion of fashion and athletic apparel, fit for a wide variety of occasions, such as at work, school, socializing, and of course, a variety of workouts. People dressing in athleisure clothes often present an active healthy lifestyle, 35.1% of individuals opted for regular exercise as their means of maintaining health in 2022. Download […]

Maia Active: An Asian women-oriented active-wear brand

maia active's China market strategy

Maia Active was founded in 2016 by Lisa Ou and Mia Wang and is a Chinese designer sportswear brand for Asian women. Through the development of technical sports fabrics and the use of fashionable elements and colors, the Chinese fitness apparel brand designs active-wear that fits Asian bodies and is regarded as a fashionable brand. […]