The athleisure market in China: Opportunities in an increasingly active country
The athleisure market in China has been growing rapidly, and China is expected to reach the highest CAGR of 9.7% for premium sportswear globally through 2030. China’s sportswear and athletic footwear market reached almost RMB 500 billion in 2023 and rose to nearly RMB 600 billion in 2025. This growth reflects a fundamental shift in […]
Maia Active: An Asian women-oriented active-wear brand
Maia Active was founded in 2016 by Lisa Ou and Mia Wang and is a Chinese designer sportswear brand for Asian women. Through the development of technical sports fabrics and the use of fashionable elements and colors, the Chinese fitness apparel brand designs active-wear that fits Asian bodies and is regarded as a fashionable brand. […]
The Yoga market in China: Tier-1 cities host a yoga culture, bolstered by fitness digitalization
The yoga market in China is riding the wave of the nation’s increasing health awareness. The annual revenue of the yoga market in China reached around 25.4 billion yuan in 2017 and was projected to reach 46.8 billion yuan in 2020. Sales of yoga-related products, such as yoga apparel, mats, and other equipment, as well as yoga […]