Maia Active: An Asian women-oriented active-wear brand
Maia Active was founded in 2016 by Lisa Ou and Mia Wang and is a Chinese designer sportswear brand for Asian women. Through the development of technical sports fabrics and the use of fashionable elements and colors, the Chinese fitness apparel brand designs active-wear that fits Asian bodies and is regarded as a fashionable brand. […]
The Yoga market in China: Tier-1 cities host a yoga culture, bolstered by fitness digitalization
The yoga market in China is riding the wave of the nation’s increasing health awareness. The annual revenue of the yoga market in China reached around 25.4 billion yuan in 2017 and was projected to reach 46.8 billion yuan in 2020. Sales of yoga-related products, such as yoga apparel, mats, and other equipment, as well as yoga […]
The athleisure market in China: Opportunities in an increasingly active country
Athleisure is a fusion of fashion and athletic apparel, fit for a wide variety of occasions, such as at work, school, socializing, and of course, a variety of workouts. Because athleisure often presents an active healthy lifestyle, it is considered to be the ‘new sexy’ for many Chinese. According to Statista, China’s sportswear market value […]