The MZ Generation (MZ세대), encompassing both Millennials and Gen Z, has emerged as a crucial consumer demographic drawing widespread attention. As popular as the term is, it is often misused and overly generalized, not just by individuals but also by the media. To shed light on the accurate characterization of this consumer group, Daxue Consulting conducted research to understand who this group is, the extent of their influence, and the profound ways in which they are shaping relationships, society, and businesses in Korea.
On January 30th at 5PM Beijing/10AM Paris time, Daxue Consulting held a webinar, led by research director Min Chun and project manager Sory Park.
Our webinar has ended, but you can still download a copy of the deck below:
The webinar covered:
- Who the MZ Generation is
- Common misconceptions vs reality of the MZ Generation
- What the era of self-discovery and personalization looks like in Korea
- How young people are engaging with their family and friends
- How the dating scenario is evolving in Korea
- … and more!
