From soda to tea to alcohol, how ready-to-drink (RTD) brands compete in China’s expanding market
Main segmentations of Ready-to-drink (often known as RTD) in China market include alcoholic RTD and non-alcoholic RTD. Alcoholic RTD, mainly alcopops, refers to certain flavored alcoholic beverages with relatively low alcohol content. Non-alcoholic RTD comprises many different types such as RTD coffee, RTD tea, soft drink, juice, energy drinks and dairy-based drinks. According to the […]
Are unmanned stores in China he future of offline shopping?
Unmanned retail in China is an emerging industry, which can be seen by the unmanned stores popping up in China’s malls and city centers. Both online and offline channels of China’s retail industry are currently under pressure. Online shopping had been rapidly developing since 2011, especially between 2014 and 2016 when the growth rate of […]
How China is taking the lead on the smart city implementation?
China, since 2013, has been working on implementing the concept of Smart Cities and creating ecosystems aiming at position the domestic high-tech industries as world leaders. Smart city is using advanced digital solutions and IoT (Internet of Things) to implement data-driven urban strategies. For the Chinese authorities, this strong focus and incentives on the development […]
The most popular international actors in China on social networks
Who are the most popular international actors in China? While the movie industry is more and more directing and adapting its content to the Chinese market, who are the most popular celebrities to endorse brands and movies in China? Daxue Consulting realized a research on Baidu Index to know who are the most popular international […]
Who are the most popular world cup players on Chinese platforms?
Who are the most popular football world cup players in China? Although China didn’t qualify for the 2018 FIFA world cup, Chinese people are still looking forward to see their favorite players on the pitch during this international event. During the 21st edition that takes place in Russia from 14 June to 15 July 2018, […]
E-commerce in Rural China, the New Frontier
Will the development of E-commerce in Rural China be the next biggest challenge for the Middle Kingdom? The development of e-commerce in rural China will be the next biggest challenge facing the nation in the upcoming years. As e-commerce has been successfully implemented in urban areas in the past, main service providers Alibaba (阿里巴巴) and Taobao […]
The chaga mushroom market in China: on the verge of a breakthrough?
Is there room to grow for the chaga mushroom market in China? The chaga mushroom market in China has seen a significant increase in interest from consumers since 2016. Chaga (白桦茸) is a mushroom, well known in the West, which contains a multitude of nutrients, minerals and antioxidants providing health benefits. According to our research, […]
[Podcast] China paradigm #5: How to start a successful apparel brand in China with Vivian Chang
In this week’s episode of China Paradigm, Daxue Consulting CEO Matthieu David interviews Vivian Chang, founder of apparel brand Crush Collection, to learn first-hand what it takes to start a successful apparel brand in China. Mrs Chang studied fashion design at FIDM (Fashion Institute of Design and Merchandising) in Los Angeles before moving to China […]
[Podcast] China paradigm #3: How to build and run a SaaS product in China with Thomas Morisset
In this episode of China paradigm, Matthieu David interviews Thomas Morisset, CEO of the Saas made for goods. Through the story of Made for goods, we explore how to build and run a SaaS product in China. Thomas Morisset explains how he found his co-founders, his business model and how to enter the WeChat ecosystem. […]
[Podcast] China paradigm #1: How to switch from an agency to SaaS model with Thomas Graziani
In this episode of China paradigm, Matthieu David interviews Thomas Graziani, founder of WalkTheChat. The podcast explores how he switched from an agency model to a SaaS product model in China, how to build a business in China, and what the product WalkTheChat can bring to e-commerce businesses to get access to the Chinese market […]
[Podcast] China paradigm transcript #1 : How to switch from an agency to SaaS model with Thomas Graziani
In this episode of China paradigm, Matthieu David interviews Thomas Graziani, founder of WalkTheChat. The podcast explores how he switched from an agency model to a SaaS product model in China, how to build a business in China, and what the product WalkTheChat can bring to e-commerce businesses to get access to the Chinese market […]
Thriving Male Underwear Market In China: A Fresh Look At the Industry and Trends
Any Opportunities in the Male Underwear Market in China ? The fashion industry in China is growing fast, and consumers are becoming more and more brand-conscious because of their rising living standards and disposable income. The male underwear market in China is promising, because more […]