How to name a brand in China
Matthieu David, president and founder of Daxue Consulting, shares insight on the importance of a professional approach to company/brand name in China. The process of naming is a tricky one, even if it seems easy and obvious, it is always better to consult with experts in this field, who know the market and all pitfalls. Among other […]
[Podcast] China paradigm episode #9: How to successfully run a restaurant in China
In this episode of China paradigm, Matthieu David interviews Florent Bonnefoy, founder of Bonnefoy + Partners, about his 10 years of experience in the food-related business in greater China. He explains us how to perfectly run a restaurant in China. Bonnefoy + Partners works with food entrepreneurs across China mainland, Hong Kong, Japan, Singapore and […]
Green China: Chinese consumers demand green products | Daxue Consulting
China’s accelerated economic expansion coupled with lax environmental oversight has led to a number of ecological problems within the country. Thus, the impacts of the lack of environmental protection have become a personal problem in the eyes of many Chinese consumers primarily in regards to health and safety; in light of growing public concerns and […]
How the forgotten Chinese brand has become a hot topic in China with the help of KOLs | Daxue Consulting
Chinese skincare brand Pechoin (百雀羚bai que ling) has become a hot topic on Chinese social media with one so-called “long-pic-ad” (长图广告chang tu guang gao) and successfully turned its brand image around among Chinese young consumers. Not very long time ago, Pechoin was still considered outdated and not-cool. How does that happen and what is so […]
[Podcast] China paradigm #8: How can businesses keep up with China’s changing mobile scene?
In this episode of China paradigm, Matthieu David interviews Thomas Meyer, co-founder of Mobile Now Group. Thomas teaches us how businesses can keep up in China’s changing mobile scene, the best social commerce practices to do on WeChat, and some advice on getting to a good agreement with co-founding partners. Mobile Now Group has the […]
How China’s digital landscape shapes the thriving luxury footwear market
The luxury footwear market in China reaps the benefits of the overall luxury industry’s success As an important category in luxury, the footwear market in China is closely associated with the performance of the overall China luxury market. Despite some slowdown in previous years, the luxury market in China still appears to be very prominent […]
How will China’s soy bean market fair under trade war pressure?
Despite Harvest Pressures and Global Trade Tensions – The Demand for Soybean in China Remains on a Steep Uptrend In recent years, the Chinese government has initiated measures in reforming its agricultural sector by implementing new grain policies. As a result of this endeavor, the soybean market along with alternative grains and oils such as […]
Chinese Characters Found on Formula Packaging in Canadian Walmart Exposes Shopping Scandal
Another Scam of Chinese Oversea Shopper (Daigou). A Weibo (China’s biggest microblogging platform) post on Oct. 9 has been reposted 13,000 times and got almost 4,000 comments: Someone found Chinese characters written on the bottom of several Enfamil formula packagings in a Canadian Walmart. Why is this seen as a scandal in China? This article […]
The Chinese Fashion Accessories Market Is Facing Unprecedented Growth
The fashion accessories market in China is showing a high-speed growth. For example, China has been the second largest jewelry market in the world in 2017 (around 671 billion RMB market size). As estimated, the sales revenue of fashion bags and accessories in China will be doubled from 2016 to 2019. Not only the market […]
Who can benefit from smart warehouses in China?
In recent years, the smart warehouse market has boomed in China. China has the largest logistics market in the world with the total market value of 252.8 trillion CNY. Warehouse management is a significant part of modern logistics industry and also the most important part of many companies’ daily operations, but most of them are […]
8 lesser known e-Commerce platforms in China like Pinduoduo and Sunning that foreign companies can leverage
Aside from famous players like Taobao, are there any other e-commerce platforms that international brands can leverage in China? The answer is yes! China has the largest e-commerce market in the world and it is still growing. According to the China E-commerce Report, in 2017, the total value of Chinese online trading had reached 29,160 […]
Art Schools in China: more and more Chinese Art Students
Art Schools in China: a surplus of Chinese art students Will Arts schools in China succeed in retaining Chinese students? Today, there are very few Art schools in China. Increasing numbers of Chinese students are leaving the country to study art abroad at university and college-level. Over the last five years, universities and colleges in […]