Gentle Monster in China: redefining eyewear and retail experience
Since its establishment in 2011 in Seoul, South Korea, Gentle Monster, a subsidiary of the Snowbear Corporation, has rapidly expanded its presence in the fashion industry. The company focuses on the sale of sunglasses, optical frames, and lenses. Alongside its main brand, Gentle Monster also oversees the fragrance brand Tamburins and the artistic dessert brand […]
Quiet luxury in China: a tale of classical aesthetics and enduring quality
In China, where consumerism holds sway, a shift towards quiet luxury has emerged, prioritizing restraint and timeless elegance over fleeting trends. Originating in the West in early 2023, the quiet luxury aesthetic has now found its way into China, reshaping Chinese luxury consumption. “Old-money style,” “Clean-fit style,” and “Maillard style” have helped the rise of […]
Targeting VICs as one of the key strategies in the Chinese Luxury Market
In 2023, the Chinese luxury market witnessed a notable rebound, propelled by its core luxury consumers who proved less susceptible to the economic slowdown reflected in the country’s GDP. Despite a marginal decline in consumer confidence, spending by Chinese luxury shoppers demonstrated robust growth, registering a remarkable 12% year-on-year increase. The domestic luxury market size […]
Omnichannel strategies in China: luxury brands’ attempts to multiply consumer touchpoints
China’s luxury market seeks steady recovery amidst challenges in 2022, which rebounded in 2023, as the market is driven by core luxury consumers who are less financially impacted by a slowing GDP. With the vigorous development of domestic luxury e-commerce, omnichannel luxury retail is making progress in China. Luxury brands are not merely adapting to […]
Reshaping the Chinese Luxury Market: Shifting Consumer Values and Transformative Retail Experiences
In 2019, McKinsey estimated China’s share of the global luxury market would grow to 41% by 2025. China’s luxury market has been mounting up for the past five years, doubling in size between 2019 and 2021. This growth was disrupted in 2022 due to the zero-Covid policy. In 2022, nearly every luxury category and most […]
From east to the runway: the irresistible ascent of Chinese designer brands
In recent years, at fashion shows and various events, many domestic and international celebrities have been seen wearing clothing from Chinese fashion brands, and an increasing number of Chinese designer brands are entering the international spotlight. At the 2023 Met Gala red carpet, Cardi B appeared in a specially tailored camellia dress designed by Chinese […]
The dawn of a new era for Chinese luxury brands: 6 hypotheses on the future of luxury in China
In 2023, China’s luxury market made a significant rebound, surging by 12% year-on-year after a pandemic-induced dip the previous year, Chinese luxury market is on track to become the world’s largest, with Chinese luxury consumption estimated to account for 35%-40% of the global total by 2030. Alongside the development of the Chinese economy and its […]
Sparkling shift: China’s diamond market evolution and the rise of lab-grown gems
China’s diamond market has been the world’s second-largest for over a decade. According to Statista, the Chinese diamond jewelry market was valued at approximately USD 8.8 billion in 2022. This article aims to explore the dynamic landscape of China’s jewelry market, specifically emphasizing the shifting trends within the diamond sector. Download our China luxury market report Driving […]
Ralph Lauren’s resonance with China’s 2023 online trends
Ralph Lauren Corporation, the American accessible luxury brand renowned for its polo shirts, entered the Chinese market in 2011, making it a relatively late entrant compared to brands like Louis Vuitton and Chanel. The company achieve a remarkable success among local consumers and, in 2023 Q3, its sales experienced a remarkable surge of over 30% […]
Streetwear in China: how hip-hop and cultural fusion rule the fashion scene
The fashion industry has seen a significant shift in recent years, with China emerging as a dominant player. In 2022, China became the second largest apparel market, generating a remarkable revenue of USD 286.51 billion, representing almost 30% of the global market share. This shift has been highlighted by Fashion IP’s 2022 global ranking. has […]
Bottega Veneta’s China success story: blending “quiet luxury” with cultural integration
Bottega Veneta opened its first boutique in China in Shanghai in 2007, and then quickly expanded to other Tier-1 cities such as Beijing, Shenzhen, and Guangzhou. It became part of the second wave of luxury brands to come to China, after the country proved to be a fruitful market for luxury brands. The brand continued […]
Five years later, Dolce & Gabbana in China is still struggling to regain popularity
Dolce & Gabbana, a renowned luxury brand, once enjoyed immense popularity in China. However, their reputation suffered a significant blow following the release of a promotional video that was perceived as insulting and discriminatory. As a result, the brand experienced a substantial loss of customers in the Chinese market. Despite efforts to repair their image […]