Daxue Consulting has been managing consumer panels on China’s market for many years, covering most first-tier to third-tier cities and providing in-depth and reliable data for our clients. Our consumer panel in China includes segmentation by:
We offer our clients continuous monitoring and tracking data on purchasing and usage behavior and the underlying drivers behind the data to help you to:
Our industry expertise and dedication in China’s market is reflected in the variety of methodologies we operate leveraging our Consumer Panel solution to accurately measure complex markets and categories. The methodologies we apply are as follows:
Daxue’s methodology using its Consumer Panel China:
We elevate your product and service in the eyes of consumers by connecting you with the consumer and market. With China’s population size and the continuously rising spending capacity among consumer groups, the Chinese market has to surpass its role as a mere production location and position itself among the most sought after consumer markets worldwide. It is crucial to better understand these consumers and provide them with the most customized and adapted offers in the market.
Daxue Consulting’s Consumer Panel China gathers the best database of representative users in China to evaluate:
Consumer panel services represent a sample of individuals; usually, household consumers, whose purchases, product usage, and media consumption are recorded over a period and provide information on their purchases.
Consulting agencies are using this market research method to collect data repeatedly from a representative sample of a defined survey population. The data is typically behavioral rather than attitudinal and provides a much more accurate measurement of changes over time through replicated measurements on the same respondents.
Technology is revolutionizing choice, and the choice is transforming the marketplace. As a result, we have been witnessing the emergence and development of a new marketing paradigm, not “do more” marketing that only turns up the volume on the sales spiels of the past, but a more knowledge and experience-based style of marketing. The market now belongs to consumers. In the world of promoting business, reaching out to people, and being able to provide a product or service that people like, a consumer panel service in China is crucial to gathering responses, insights, and consumer opinions for further analysis.
Using consumer panels to collect feedback and analyzing what people think of your business and commodities is vital to understanding your consumers’ needs. Daxue helps you translate consumer insights into forming a better business.We help you to tap into new ideas from the consumers’ minds to better serve your customers and understand the market.
Using a consumer panel service to gather customers’ feedback is safe, anonymous, private, and cheaper that other alternatives. It produces accurate results, and the selected audience size is controllable – ranging from very few to a bigger audience.
At Daxue, we understand that businesses have a need for research to improve their business.With our client’s needs in mind, we are experts in using consumer panels to not only obtain beneficial data from consumers but also the ability to analyze and then present it in a meaningful and usable way.
Consumer panels are beneficial to our clients because we can select the audience criteria, the number of responses they need, and processes that are best tailored towards the client’s objectives. Consumer panels are usually simple to set up, and information can be collected in a matter of days. Daxue’s primary goal is to assist those we work with, and with our multitude of experience with Consumer Panels, we look forward to serving you and your business in China.
Know the Chinese consumers, win the market.