Domestic Cleaning Robots Market in China
Current situation
In 2015 New Year’s Eve, robots show in CCTV Spring Festival Gala embodied the rapidly developing robot industry in China. This is an emerging industry on which the Chinese government really focus on. According to a recent report from Daxue Consulting, the global market for cleaning robot will experience a compound annual growth rate of 15.3% from 2016 to 2020, under the enhancement of product performance and increased consumer demand. China as a latecomer in this huge space industry has a growth rate that is expected to be even faster. Domestic cleaning robot is a pioneer of intelligent service robot industrialization, its development path will keep appliance with the household washing machine like vacuum cleaner which gradually become the necessities of daily life. The household robot is currently in the first explosive growth in the next few years, along with the technical development and the price will decrease with the further increased market capacity. In the long term, with the domestic robot to enhance penetration, its sales will stabilize.
Strong demand for Domestic Cleaning Robots Market in China
Nowadays, Chinese tend to pursue a high quality of living standard. China’s annual per capita disposable income increased from the 21st century of less than 7000 Yuan to 2.88 million Yuan in 2014, with a compound growth rate of 11.7%. The coefficient of urban residents in China was about 40 percent in 2001 and dropped to 38% in 2014, indicating that increased with the per capita disposable income, people began to pay more attention to improving their quality of life. The demand for the industry related to enhancing the quality of living will be more and more intense, thus enhancing the demand of domestic cleaning robot.
Housing has increased a lot in these recent years among Chinese families, which are just a few of the things that can ruin families’ fantasies. city per capita housing area in China has increased from 19.42 in 1999 to 32.91 square meters, the upward trend will still continue, leading a trend of increased cleaning work. At the same time, China’s population structure is gradual to the aging development. The population over 60 years old accounted is more than 15% and is expected to be to 18% by 2020. In 2050, this will account for one-third of the total population. While in China, workers average annual working time is about 2200 hours. Weekly working time is generally over 40 hours among ninety percent industries. The aging of the population and long time of working make domestic cleaning robots market in China an emerging development.
Domestic Cleaning Robot in China’s Market has Great Potential
According to Taobao index, during January 2012 to November 2015, the sales of the domestic cleaning robots are mainly concentrated in the eastern coastal areas and some small part of the central region. The online market performance can basically represent the overall market distribution, so it might be regarded as the largest sales region are Beijing, Shanghai, Jiangsu, Zhejiang, Fujian, Guangdong. Daxue Consulting statistics show that 5%-6% families in coastal areas have household cleaning robots while inland areas are only about 0.4%. The current market size of Chinese household robot is about 50-55 billion Yuan, and the future of Chinese household robot market space will reach 200 to 250 billion Yuan, indicating five times more than the market space.
Import brands have been dominated by Chinese intelligent sweeping robots with more than 75% of the market share. Its strong brand awareness, exquisite workmanship, and good customer service have laid the most market share. The global clean robot market will change because of consumer demand and fierce market competition. Currently, two dominants are iRobot and Ecovacs which contains about 65% of the market share. OEM products are provided by small and medium-sized brands accounted for 20% of the low-end market.
New Opportunities
In the present, the domestic cleaning robots Market in China can use the infrared sensing routes to guide and avoid obstacles, and will automatically return to the charging station when the power is not down. Research reports made in China pointed out that the progress of robot technology will enable more precision and automation of the domestic cleaning robots, which will drive the growth of consumer demand. In addition, the study also indicates the improvement of the robot’s battery life and performance, an option that could deeply affect the sales performance.
Domestic cleaning robots with the capacity of climbing stairs will generate further market demand in the foreseeable future. For instance, Casabella, a robot manufacturer, is in the research for the transformation of different components for instance, from the bacteria collected in the garbage to kinetic energy for the cleaning robot, such techniques can enable a robot to work continuously without using other external power. The development of this kind of technology will make the market of cleaning robot an optimistic prospect before 2020.
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