Mystery Shopping in China

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How’s your China storefront?

It is sometime difficult to tell, in a market as dynamic and opaque as China’s. The simplest solution could be the best way to deal with a complex business. Mystery shopping is one of the best research methodologies for the China market, and Daxue Consulting has dedicated itself, offering the most cutting-edge mystery shopping in China.

Daxue-Consulting-Daxue-Research-Mystery-ShoppingDaxue Consulting been conducting mystery shopping projects for years in the service, retail and supermarket sectors for companies all over China, from Beijing, Shenzhen, Shanghai, Chongqing and many more. These studies all aim at checking that the processes you designed for the market are in place and working well, and that employees are providing the best customer service they can. But unlike other agencies who roll out their standard mystery shopping procedure to address any client, at Daxue Consulting, we reexamine the method every time to see if there’s a way we can fine-tune it for our clients’ specific needs.

  • Do you need a large amount of easy-to-gather data, like how many employees are present when a shopper enters?
    • Daxue Consulting’s nationwide network allows us to quickly mobilize research teams of any size in any city in China, keeping costs down by selecting researchers that match the demands of the investigation.
  • Do you need an in-depth store study with very specific questions in just one city, like key obstacles to shopping flow in high-street Shanghai shops?
    • Daxue Consulting can offer researchers with graduate-level educations and experience in field research, who can conduct professional and insightful mystery shopping checks in highly select locations.
  • Do you need both?
    • At Daxue Consulting, we can scale our projects to match diverse needs while still presenting the data (and our recommendations) in a comprehensive and holistic report.

China is all about finding new ways to conduct business. At Daxue Consulting, we believe market research should be done the same way.

Nationwide Reach With One AgencyDaxue Consulting - Mystery shopping

At Daxue Consulting, we have the means to oversee research happening in every part of China, eliminating the need for our clients to deal with multiple agents at once. We use cutting-edge data gathering, analysis and aggregation methods and software to funnel digital and physical data gathered across China into a single actionable report for our clients.

Daxue Consulting uses various methodologies for mystery shopping in China

  • Sending custom-built groups of investigators tailored specifically to the demands of the investigation
  • Deployment of mystery shoppers in Tier-1, Tier-2 or Tier-3 cities across the country
  • Mystery phone calls under the guise of a customer or a student
  • Qualitative interviews with vendors and customers
  • Photographic and quantitative data gathering, descriptions of storefront conditions, and access to store records

 


Case study: Customer on the Furniture industry 

Our client is a lifestyle furniture company from Singapore that creates real value for customers by providing products of highest design and quality standards. They have 18 stand-alone stores in mainland China and would like to monitor its stores in the country, having an deep-insight of the quality of their stores.

Methodology

They implement mystery shopping visits in all its retail stores in China. Our role was to recruit potential shoppers in all the city of the brand, and we let them fill a questionnaire describing their visit. A hundred of visit were organized, which allow us to evaluate the performance of the company in China, by knowing the quality of its shops and its services.

Reference:

Daxue Consulting in the press: MarketingtoChina / The Guardian / Yahoo Finance