Consumer research is about people. Its aim is to know what consumers see, what they buy, what they drink, what they think, and how they act & react. Moreover, it allows to unravel the reasons behind the whats and hows.
Our steps for running consumer research in China
Plan
Our consultants will identify the research focus and choose the right methodologies to utilize.
Collect
Daxue Consulting will collect consumer research data through sensory analysis, surveys, sentiment analysis, and ethnographic studies.
Analyze
We will interpret the collected data and gain useful information to answer the main research question.
Recommend
Based on the gathered data, we will provide recommendations that facilitate our clients’ strategic decisions.
When to opt for consumer research
Consumer research in China can offer a significant competitive advantage by directly collecting firsthand information on customer behavior and purchasing criteria. By conducting in-depth consumer research in real-world settings, such as stores, businesses can gain reliable and relevant insights that may not be readily available to competitors. This service enables businesses to observe and understand customers’ decision-making processes, allowing for the customization of strategies and a deeper understanding of the Chinese market.
