Focus Groups are widely used in China.
They are used for:
– Car makers
– Luxury goods
Some focus groups are arranged around a diner or a lunch. Most of them are in a focus group room. For any focus group, the organizer pays back transportation and offers a gift. Most consulting firms favor cash as a gift but it is actually better to offer something a bit special to attract affluent people or get the right people. People who will come for cash are often not the person you’d like to get. That is why the period during when you call the participants is very important in order to make sure they come to speak and not only for the cash you give them.
Each focus group has to be adapted to the needs of the client.
To know more about Focus Groups in China