On March 28th, 1937, ‘Gesellschaft zur Vorbereitung des Deutschen Volkswagens GmbH’ was founded in Germany, and later on Sep 16th, 1938, it is renamed ‘Wolkswagenwerk GmbH’. This is the Volkswagen Company we see today. It is now one of the world’s biggest international automobile companies that can design, produce and sell cars on its own. Now the Gernamy Headquarters has several world famous brands of cars such as Audi, Skoda, Lamborghini, Bentley, Porsche, Bugatti, Seat, and Scania.
The beetle was the economical, cheap, and fashionable weapon that Volkswagen surpassed the miracle of Ford T and topped in the world automobile industry. After this, Volkswagen used ways of creating, mergering, and buying to own high-end brands like Audi, Skoda, Bentley and Lamborghini. It is now undoubtedly the most powerful auto company of the world.
Volkswagen in Shanghai (上海)
The entering of Volkswagen in China formally began in March 1985, when it founded Shanghai(上海) Volkswagen. This is a jointly-owned enterprise, with China and Germany each holding half of its initial investment. It is now the biggest modern automobile production base in china. Under the two major brands, Volkswagen and Skoda, it now has ten series of products, covering markets of A0, A, B and SUV. What also needs to be mentioned is Santana. Ever since its being introduced into China in 1984, it has enjoyed universal welcome for nearly 30 years.
Volkswagen in Changchun (长春)
With the success of Shanghai Volkswagen, the company turned its eyes to northern China, and finally founded FAW-Volkswagen in Changchun(长春)， Jilin(吉林) Province. Up to August 2010, it has in total 20,248 employees. The major products include Jetta, Audi, Volkswagen CC and Golf. Apart from the Changchun(长春) headquarters, it now has another two branches, one in Chengdu(成都) and one in Foshan(佛山). In the year 2011, FAW-Volkswagen achieved a sales number of 1 million, and paid tax of an amount of 34 billion yuan. Having beenappointed the automobile cooperation company of Beijing 2008 Olympic Games, it is now one of the most successful automobile enterprises in China.
Volkswagen: compared with GM and Toyota
The following is the result of a social service carried out earlier in China.
From above, we can see that among Chinese consumers, Volkswagen enjoys the highest reputation. Its diligence, grasp of opportunities, creativity and stress of enterprise culture are all what should be learned.
Written by Amy Wang from Daxue Consulting China Consultant in China
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