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What’s next for the online grocery market in China after the stay-at-home economy slows?
23Apr2021

What’s next for the online grocery market in China after the stay-at-home economy slows?

Think grocery delivery is a COVID-19 fad? Not in China. Some Chinese consumers had been ordering grocery delivery as early as 2005, and as of 2021, grocery delivery in China […]

CLOT x Nike Air Force 1 K.O.D collection has been re-released after 15 years
22Apr2021

CLOT x Nike Air Force 1 K.O.D collection has been re-released after 15 years

The collaboration between Clot X Nike has more than ten years of history and, to this day, products of their collaboration remain relevant to the international fashion market. CLOT is a renowned Hong […]

Shein’s market strategy: How the Chinese fashion brand is conquering the West
21Apr2021

Shein’s market strategy: How the Chinese fashion brand is conquering the West

Shein is now the largest cross-border fast fashion e-commerce company in China. The e-commerce clothing brand reaches the consumer markets in the United States, France, Russia, Germany and over 200 […]

How to sell on AliExpress: Chinese brands can reach western consumers through this e-commerce platform
20Apr2021

How to sell on AliExpress: Chinese brands can reach western consumers through this e-commerce platform

This guide on how to sell on AliExpress is a part of our 7 Continents initiative to help Chinese companies with their global market strategies. Learn more about our global […]

What does the CAI mean for the European Automotive Industry?
19Apr2021

What does the CAI mean for the European Automotive Industry?

After seven years of negotiations and serious concessions on both sides, the European Commission and the Chinese government finally reached an agreement on the European Union (EU)-China Comprehensive Agreement on […]

“The Summer Palace x Big White Rabbit” is a vivid example of a company using nostalgia marketing
15Apr2021

“The Summer Palace x Big White Rabbit” is a vivid example of a company using nostalgia marketing

A vivid example of a company using nostalgia marketing (read more about nostalgia marketing) is the collaboration between the Shanghai milk candy brand White Rabbit (大白兔) and Summer Palace (欧和园).These local and popular brands […]

Vegan meat in China: Why you should not sleep on this burgeoning industry
15Apr2021

Vegan meat in China: Why you should not sleep on this burgeoning industry

As Chinese consumers are becoming more health aware, their needs for healthier substitutes of a wide range of consumer goods have had a strong impact on the F&B sector. Among […]

How sports-brand Li-Ning took China’s fashion to the world stage by embracing Chinese culture & cotton
14Apr2021

How sports-brand Li-Ning took China’s fashion to the world stage by embracing Chinese culture & cotton

The Chinese sports apparel brand Li-Ning has even furthered its status as a national brand. After Nike, H&M and other foreign apparel companies announced their positions on Xinjiang cotton, Chinese […]

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