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The e-cigarette and vape market in China: Will brands target young adults or convert smokers?
07Jan2021

The e-cigarette and vape market in China: Will brands target young adults or convert smokers?

Vaping has become a trend worldwide in recent years. The e-cigarettes which were previously introduced to help smokers quit has become a symbol of the Gen Z. The size of […]

China Paradigm 123: Representing niche beauty brands in China
06Jan2021

China Paradigm 123: Representing niche beauty brands in China

We interview Jean-Philippe Benoist, Founder and CEO at GED. GED helps establish cosmetics and niche beauty brands in China on eCommerce platforms and helps them drive sales in the Chinese […]

The Yoga market in China: Tier-1 cities host a yoga culture, bolstered by fitness digitalization
06Jan2021

The Yoga market in China: Tier-1 cities host a yoga culture, bolstered by fitness digitalization

The yoga market in China is riding the wave of the nation’s increasing health awareness. The annual revenue of the yoga market in China reached around 25.4 billion yuan in 2017 and […]

Riding the Guochao: How Chinese nationalism influences consumption and how foreign brands can navigate cultural confidence
04Jan2021

Riding the Guochao: How Chinese nationalism influences consumption and how foreign brands can navigate cultural confidence

Chinese nationalism has always been an important aspect of China’s cultural identity, but in recent years it has had a greater impact on consumption trends. In the past, foreign brands […]

BAT, Bilibili, Kuaishou and Tik Tok: Big Tech competing in China’s online education market
01Jan2021

BAT, Bilibili, Kuaishou and Tik Tok: Big Tech competing in China’s online education market

China’s online education market has seen expansion since 2014, especially during the COVID-19 crisis, driven by distance learning’s increasing demands. The Chinese government’s policies to encourage the development of the […]

Group buying in China: What brands should know about this popular shopping method
30Dec2020

Group buying in China: What brands should know about this popular shopping method

In recent years group buying in China has gradually changed the consumer behavior of many Chinese people.  Group buying is shopping, which refers to a way of buying in which […]

China Paradigm 122: Angel-investing in China with a 26% compound return
29Dec2020

China Paradigm 122: Angel-investing in China with a 26% compound return

Angel-investing in China with a 26% compound return In this episode of China Paradigm, we interview Philip Beck. Philip Beck – 贝曦贤 is an Australian-born entrepreneur who’s been living and […]

New amusement parks in China open as tourism turns to domestic destinations
29Dec2020

New amusement parks in China open as tourism turns to domestic destinations

Genki Forest: a Chinese soft drink brand planning to tackle Coca-Cola
28Dec2020

Genki Forest: a Chinese soft drink brand planning to tackle Coca-Cola

Genki Forest is a new innovative soft drink brand with main product lines in sparking water and instant tea. Established in 2016 and already widely known by 2020, the Chinese […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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