Over the past few years, paying with mobile phone has become a daily gesture in China. According to a survey, in 2018 92% of people in China’s largest cities use Wechat Pay or Alipay as their main means of payment. The phenomenon is the same in rural areas: 47% of the rural population is reported to regularly use mobile payments in China.
According to statistics released in early 2020 by the People’s Bank of China (PBOC) the number of electronic payments processed by country’s banks increased by 6.3% compared to the same period in 2018. 62.1 billion electronic payments have been registered, including 30.7 billion of mobile transactions, representing a year-on-year increase of 73.6%. In March 2020, 776.08 million persons were using mobile payment in China.
Source: iiMedia, chart by Daxue Consulting, frequency of mobile payment in China 2020
COVID-19 boosted online and mobile payments in China
After the COVID-19 epidemic in China, the Payment & Clearing Association of China (PCAC) launched an action on February 28, 2020 to encourage people to use mobile payment, online payment and QR payment to avoid the risk of infection.
Just after the Labor Day holiday in May, payment giants released their payment data. According to Zhuanlan, compared with Qingming Festival in April, the average daily transaction amount of UnionPay increased by 7.7%. Perhaps COVID-19 is the driving force on online transactions in China. The online platform handles 1.354 billion capital online payment businesses on a daily basis, an increase of 54.59% year-on-year. At the same time, the number of offline barcode payment (mobile payment) transactions on a daily basis increased by 48.5% year-on-year. In terms of Alipay, the payment frequency of sightseeing spots has increased by 120%; the amount of payment Wechat paid for restaurants under the line has increased by 447% compared with that in March.
In 2018, around 83% of all payments were made via mobile payment modes
China has developed differently in terms of payment methods: while all countries have switched from cash to credit cards and are now switching to mobile phones, China has skipped a step. The use of the credit card in China is sporadic, if not non-existent.
And even though mobile payment is overgrowing across the continent, Chinese people are using phone payments more often than their neighbors in Asia.
Why and how do mobile payments in China work?
This increase in the use of smartphone payments in China is linked to the growth of e-commerce and m-commerce. Indeed, if the share of online sales may still seem relatively low, it is increasing very quickly.
Experts even estimate that mobile commerce in China will reach about $1.5 trillion in sales in 2019, representing a quarter of the country’s overall retail market.
Also, mobile payments have been so successful in China because they are fast and straightforward. And this speed is possible thanks to the QR codes. In China QR Codes are everywhere; even street musicians have a QR Code to collect money.
- There are two ways to pay via QR Codes in China: The customer scans the seller’s QR code, which is very often printed and visible at the checkout, on restaurant tables and even on products in some stores. The customer then chooses the amount and can send the money directly to the seller.
- The customer shows the QR code displayed on his smartphone, and the seller scans it. This method is even simpler and faster because the customer has nothing to do; it is up to the seller to select the amount that will then be deducted from his mobile wallet.
China has therefore quickly adopted mobile payment, and this is mainly because it is very easy for sellers. Unlike Apple Pay, where sellers have to buy technology to receive a payment, in China, a simple piece of paper printed with the QR code is enough.
Where can people use mobile payments in China
From convenience stores to large shopping malls, from the purchases of subway tickets to the payment of flight tickets, mobile payment can be used in everywhere in China.
Data source: iiMedia.com, chart by Daxue Consulting, main payment scenarios of China mobile payment platform users 2020H1
With the popularity of e-commerce, online mobile payment has become the main payment method on e-commerce websites in China. Consumers can directly use payment platforms to complete online orders, and also can scan the QR code provided by online sellers via payment apps. Consumers can also pay for their home’s water, gas, and other utility bills on the mobile payment apps.
Offline mobile payment refers to NFC (Near-field Communication), QR codes, facial recognition, and so on. Offline mobile payments is widely used for small and high-frequency consumptions, like convenience stores and restaurants. It mainly relies on devices such as code readers, POS machines and smartphones. In addition, offline mobile payments in China are widely used in public transportation, hospital appointment, and parking lots.
Mobile payment methods in China
Source: Payment & Clearing Association of China, chart by Daxue Consulting, popular mobile payment platforms in China
Tenpay and Alipay entered the mobile payment market early and gained a large number of users with the advantages of their own platforms. But other mobile payment platforms have the advantages of platform exclusivity and high user loyalty, such as Meituan’s Meituan pay.
Additionally, in recent years, with the development of biometrics and other mobile technology, Alipay’s facial-recognition payment is also popular among offline consumers. It allows consumers to go out and do shopping without bringing a mobile phone.
Tenpay (including WeChat Pay and QQ Wallet)
Tenpay has the biggest market share by penetration rate in China, with 92.7% in 2020. Enveloped by Tencent Company, which owns the most popular social media in China, Wechat (Weixin), Tenpay has developed the most used mobile payment solution in China: WeChat Pay.
WeChat pay’s strategy in China is to extend its services to various financial products – from investment funds to insurance, allowing users to pay for it directly within the app.
Wechat pay transaction fees of 0.1% start at withdrawals over 10,000 RMB as well as overseas transactions such as in case of cross border commerce. The app currently supports 9 currencies, against 18 for AliPay. Cross-border transactions can still be complicated, but WeChat has recently partnered with Adyen, an international payment technology company to facilitate access to China for foreign companies.
Currently, Tencent has also cooperated with five major international card organizations – Visa, Mastercard, American Express, Discover Global Network, JCB – to support international credit cards with WeChat Pay.
Alipay is the only online payment system used on Taobao, which is the leading shopping website in China, owned by Alibaba.
As of June 2020, Alipay has 1 billion users worldwide, 711 million monthly active users, and 80 million active merchants. 12-month digital payment transactions reached 118 trillion yuan. Many major websites use Alipay as an e-commerce payment method, such as Taobao, Amazon, JD.com and AirAsia
Considering low trust in China’s online payment system, they introduced escrow (the payment is made by the buyer before the product is shipped and the payment is released when the product is received) and immediate payment (used to pay for hotel room bookings, flight bookings or other items that do not need to be shipped) to solve the trust issue and to expand the market.
Foreign tourists can use Alipay through the “TourPass” on the Alipay app. This feature allows you to deposit money into Alipay with international credit cards without Chinese bank accounts.
To set up this platform, foreign companies need to pay USD 1,000. Transaction fees are 2.5 – 3.0% depending on your annual transaction volume.
For Chinese companies there is no setup fee, they need only pay 0.7-1.2% as transaction fees. Alipay has arrangements with over 60 Chinese banks, Visa and Mastercard.
China Union Pay
Union Pay is the world’s largest payment card issuer with approximately 30% of cards worldwide being a China UnionPay card (CUP). China Union Pay is the only domestic bank card organization in China, linking the ATMs of 14 major banks and many smaller banks throughout mainland China. It is also an Electronic Funds Transfer at Point of Sale (EFTPOS).
With China Payment Services, international merchants do not need a physical presence in China, nor do they need a Chinese bank account.
The “push payment” principle is a different process that Westerners may not be accustomed to, whereby users are directed to their personal bank account to authorize the payment.
Many sizeable international eCommerce merchants in China are choosing to offer liberal return policies for card payments, rather than provide a Cash on Delivery option, making UnionPay card payments an excellent China online payment method for any international merchant. In 2019, Union Pay is planning to enter the European market in a move that could cause serious competition for Visa and Mastercard.
Paypal entered China in 2005 with services specifically designed for the Chinese population, including Chinese entrepreneurs.
But the Chinese market of mobile payment methods is very difficult to conquer for Paypal, especially against the competition. In 2017, an agreement was reached with Baidu Wallet that allows Chinese companies to have better access to the international market and vice versa. PayPal and China UnionPay have also agreed to work together.
Meituan is a popular Chinese online to offline platform. When Meituan users order food delivery, they have a range of payment options, including WeChat Pay, Alipay Pay, as well as its own proprietary Meituan Pay.
Meituan has wide offline services and offers discounts to users who choose Meituan Pay at online or offline checkout, which results in users getting used to using Meituan’s own payment method directly, instead of third-party payment methods, like Alipay and WeChat Pay.
In October 2020, Meituan has suspended Alipay as a payment option for some users on the Meituan app. Under the pressure of Alipay users, Meituan recovered Alipay payment services but as a folded option at the bottom of the list.
How safe are mobile payments in China?
According to a survey by China Unionpay, 98% of the respondents believe that mobile payment is safe. However, there were still 8% of them who experienced mobile payment fraud in 2020, and about 75% of the respondents had received scam messages.
Source: sohu.com; a scannable fake code covered the real QR code on a sharing bicycle, which led to a mobile payment scam for users
Especially the elderly and low-income groups have weak security awareness and use a single type of payment verification. Most mobile payment frauds happen in a situation where all of a user’s payment passwords are the same or when they pay while connecting to public Wifi. Scam messages and fake QR codes, like the one pictured above, are the main fraudulent method in China.
In order to protect users’ mobile payment security, many companies have launched measures such as complex transaction passwords, the upper limit of each transaction, and security tips of each transaction step for users.
How do consumers pay in China?
Cash on Delivery (COD)
Cash on delivery makes up the largest percentage of online payment methods in China. Famous websites such as Dangdang, Amazon, JD.com are conducting methods like this as one option. COD is a payment method in which it is the carrier who ensures the collection of the payment in return for part of the goods and who takes care of the return of the amount to the seller.
There are many reasons for the preference for this payment method in China. Firstly, goods can be quality assured by the receiver before payment. Secondly, if people don’t have an account for online payment (for example a senior or someone from a rural area who is not good at using a computer), they tend to choose this method. COD payment can be made by cash (uncommon) certified check or money order.
Credit Cards in China (China UnionPay cards)
Online credit card usage in China is less than 5%, not as popular as in Western countries. International cards such as Visa and MasterCard are not common online payment methods due to the low-trust associated with them in China.
Debit Cards (China UnionPay cards)
Debit cards are widely used by Chinese consumers for Internet purchases. The funds paid using a debit card are transferred immediately from the bearer’s account through use of a “push payment“ principle. During the online payment process, users are directed to their personal bank account where they physically log in and authorize the transaction.
Although COD makes up the most significant percentage of China online payment methods, the trend towards using debit/credit cards (China UnionPay cards) is continually increasing as more domestic and international online merchants integrate the option of online card payments on their website.
Shipping methods in China
Major shipping companies in China
- SF Express (Shunfeng Express) 深圳顺丰速运
It has built an extensive business unit covering research and development, logistics, pickup & delivery network, etc. which spans the nation (including Hong Kong, Macau, and Taiwan). At the same time, its international network has been actively expanding to South Korea, Singapore, Malaysia, Japan, the United States, and Europe.
- STO Express 上海申通快递
Covering Mainland China and Hong Kong, Macau and Taiwan, this shipping company is in service 365 days all year round.
- Shanghai YTO Express 上海圆通速递
Yto express is a large famous private shipping company in China. They have set up 4800 branches and have covered more than 1380 cities and 76 airports all over China.
- TTK Express 上海天天快递
They have weixin service as a method to track the package. Their business is mainly in Mainland China and Taiwan.
- Yundaex 上海韵达快运
Their business is mainly in Mainland China and Taiwan. For international packages, they work with DHL, UPS, TNT, EMS.
- EMS (Worldwide express mail service) 邮政特快
EMS is one of the major shipping companies in China which owns China Postal Airlines and China Post Logistics. The company has nearly 100,000 employees and 45,000 sales outlets in more than 200 countries and regions. The company possesses the world-acclaimed brand “EMS” and the leading domestic logistics brand “CNPL.”
How can foreign businesses use new mobile payment methods to boost their business in China?
Create official accounts to provide special offers
The Alipay and WeChat Pay mobile payment methods offer the possibility to set up individual marketing campaigns. They are not only payment tools, it goes further. For example, you can attract your customers’ attention by directly offering coupons and promotions that can be used via Wechat Pay or Alipay. These coupons can be placed in applications during critical events such as the Golden Week, Singles Day, the Chinese New Year, etc. For Wechat, it is called the WeChat Voucher solution.
You can also offer your customers a Wechat membership card which is a virtual discount card with the cumulative discount at several levels. Then, you will need to measure these actions, the ROI, to determine the impact on your business but it can attract new consumers and simplify your customer journey.
Allow mobile payments for your Chinese clients, out of China
According to a 2018 survey by Nielsen and Alipay, 91% of Chinese tourists would shop more if overseas merchants had mobile payment options. So if you want to increase your customer base of Chinese tourists, you can develop your payment options.
Allowing mobile payments for Chinese customers is what many countries are doing. According to Alipay’s statistics, in 2018, the number of mobile payment transactions has increased 75 times in Russia, 12 times in Canada and eight times in Malaysia. The same phenomenon has been observed in New Zealand, Australia, and Finland.
Recently, the Galeries Lafayette group in France, whose Chinese customers represent approximately 25% of its €2 billion turnovers, also chose to that implement this strategy.
After opening a store dedicated to Asian customers, the Galeries Lafayette group now accepts payments with Wechat. For the company, this is a logical step in its strategy to conquer the Chinese tourism market.
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