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Project: China BtoB strategy

Description: Our client is a key pharmaceutical company specialized in animal health Business-Development-in-China-Pet-Care(companion animal and food-producing animals). An important player in the world, the group is still at its beginning in China (entered the market less than 10 years ago). In order to understand the challenges and opportunities linked to the Chinese market (at a BtoB level), the group contacted Daxue Consulting to produce a complete market overview and ultimately support the China branch to develop / expand efficiently in its local market.

Output: Daxue Consulting conducted a thorough research of the animal health BtoB environment (veterinaries, pet stores, retail chains, etc.) in order to provide our client strategy routes for its China business development.