C-beauty in the West: How Chinese beauty brands like Florasis reach the global market
In recent years, Chinese cosmetics brands have been confidently gaining space in the international market. While “China” isn’t the first country to come to mind when western consumers think of “beauty products”, through social media and influencer marketing, brands like Florasis and Perfect Dairy have successfully penetrated the western market. This is what brands should […]
How to sell on AliExpress: Chinese brands can reach western consumers through this e-commerce platform
This guide on how to sell on AliExpress is a part of our 7 Continents initiative to help Chinese companies with their global market strategies. Learn more about our global market research and strategy consulting services here. AliExpress or Aliexpress.com is an online retail service based in China, owned by Alibaba Group founded by Jack […]
Comparing Chinese and Western consumer habits
Daxue consulting has launched its 7 Continents initiative to help Chinese brands reach the global market, including market research on western consumer habits. To learn more about our global strategy consulting for Chinese brands, visit our 7 Continents page. China’s economy has expanded rapidly and its middle-class has risen during these past years, resulting in […]
Influencer marketing in the West: What Chinese brands should know
This article sharing strategies for influencer marketing in the west is a part of our 7 Continents initiative where we use market research and consulting to help Chinese brands western market strategies. Learn more about our services for Chinese brands on our 7 Continents page. According to the State of Influencer Marketing 2021 report from […]
How to sell on Wish: Chinese brands can reach western consumers through this e-commerce platform
This guide on how to sell on Wish is a part of our 7-Continents initiative to provide market research and consulting for Chinese brands in western markets. Wish, or Wish.com, is an American online e-commerce platform founded in the Silicon Valley in 2010 by Piotr Szulczewski (CEO) and Danny Zhang (former CTO), operating in San […]