Influencer marketing in the West: What Chinese brands should know
This article sharing strategies for influencer marketing in the west is a part of our 7 Continents initiative where we use market research and consulting to help Chinese brands western market strategies. Learn more about our services for Chinese brands on our 7 Continents page. According to the State of Influencer Marketing 2021 report from […]
How to sell on Wish: Chinese brands can reach western consumers through this e-commerce platform
This guide on how to sell on Wish is a part of our 7-Continents initiative to provide market research and consulting for Chinese brands in western markets. Wish, or Wish.com, is an American online e-commerce platform founded in the Silicon Valley in 2010 by Piotr Szulczewski (CEO) and Danny Zhang (former CTO), operating in San […]