Shein’s market strategy: how the Chinese fast-fashion brand is conquering the West
Shein is now the largest Chinese cross-border fast fashion e-commerce company. The e-tailing brand reaches consumers in the United States, France, Russia, Germany, and over 150 other countries. In 2023, the app had over 261.9 million downloads, with over 53 million users worldwide. The e-commerce platform stands out as one of the most rapidly expanding fashion retail websites in the […]
Temu’s marketing strategy: competitive pricing, intensive advertising, and aggressive promotions
Temu is a Chinese online shopping platform currently owned by the e-commerce giant Pinduoduo. The group buying platform sells a wide range of different products at bargain prices. The app was first launched in the US in September 2022, but became available in some European countries, such as the UK, Italy, and Germany, during 2023. […]
How Chinese mobile games are conquering the global mobile gaming market
Chinese mobile games are bringing the globe on an epic gaming adventure. It is estimated that in 2023, the global mobile game market revenue will reach $286.5 billion. Chinese companies are eyeing foreign markets to expand their reach. Understanding the US mobile game market: key insights on US players The penetration rate of smartphones in […]
Chinese heating appliances: how will the European energy crisis impact the industry?
The frequently mentioned Nord Stream is an offshore natural gas pipeline network in Europe that spans from Russia to Germany under the Baltic Sea. The said pipeline is utilized to deliver billions of cubic meters of gas from Russia to Europe each year, making it a critical component in ensuring energy security in Europe. However, […]
Global software marketing strategies for Chinese software companies expanding overseas
The rise of AI, data analytics, and cloud computing, along with the increased demand for software solutions in consumer and enterprise sectors, are driving growth in the global software industry. The COVID-19 pandemic has also played a major role in accelerating digital transformation, hence leading to more companies and institutions embracing digital technologies. The worldwide […]
How can Chinese restaurants adapt to eating out behaviors in Europe?
The EU is home to 5.9% of the world’s population, 6.7% if we include the UK. Despite the relatively small proportion, Europe accounted for one-third of the global food service industry in value in 2019. Pre-COVID, Europe remained a stable market with +0.9% compound annual growth rate since 2014. This development is mainly driven by […]
Lenovo’s success: How a Chinese company with ‘state-roots’ conquered the global market
Lenovo is one of the leading manufacturers of laptops, smartphones, tablets and a variety of electronic accessories. The company is constantly developing, absorbing other brands. Its main advantage over competitors in the West is the introduction of innovative solutions and a good pricing policy. Below we examine the drivers of Lenovo’s global success. In July […]
How Chinese brands like Uma Wang leverage Western fashion trends
This analysis on what Chinese brands should know about Western fashion trends is a part of our 7 Continents initiative where we offer our market research and strategy consulting services to Chinese brands. Learn more about our 7 Continents global strategy consulting services here. The main changes in Western fashion trends are the rapid development […]
The 9 most globally influential Chinese companies from Time’s 100 Most Influential Companies 2021 list
On April 28th 2021, Time Magazine selected 100 most influential companies, nine Chinese companies made the list. These are the nine most influential Chinese companies from Time’s list: Tencent, Alibaba, Huawei, Didi Chuxing, BYD, Yum China, DJI (Da-Jiang Innovations), TSMC (Taiwan Semiconductor Manufacturing Company) and TikTok. BYD – promoting “green” vehicles Source: BYD Electric cars in […]
C-beauty in the West: How Chinese beauty brands like Florasis reach the global market
In recent years, Chinese cosmetics brands have been confidently gaining space in the international market. While “China” isn’t the first country to come to mind when western consumers think of “beauty products”, through social media and influencer marketing, brands like Florasis and Perfect Dairy have successfully penetrated the western market. This is what brands should […]
How to sell on AliExpress: Chinese brands can reach western consumers through this e-commerce platform
This guide on how to sell on AliExpress is a part of our 7 Continents initiative to help Chinese companies with their global market strategies. Learn more about our global market research and strategy consulting services here. AliExpress or Aliexpress.com is an online retail service based in China, owned by Alibaba Group founded by Jack […]
Comparing Chinese and Western consumer habits
Daxue consulting has launched its 7 Continents initiative to help Chinese brands reach the global market, including market research on western consumer habits. To learn more about our global strategy consulting for Chinese brands, visit our 7 Continents page. China’s economy has expanded rapidly and its middle-class has risen during these past years, resulting in […]