Guide to KOL marketing in China

KOL marketing in China

In 2020, out of a population of 1.41 billion, China had 989 million Internet users, which is 70.4 percent of the population, an increase of 9.2 percent of from 2019. Additionally, according to CNNIC, 31.3 percent of internet users live in rural areas, an increase of 5 percent from 2019. Although the number of urban […]

Digital advertising in China, using simple platforms to engage Chinese customers: China Paradigm transcript #121 with Jie Zhang

digital marketing in China

Founded AdChina in 2015, provides a SaaS-based solution allowing foreign companies to do digital advertising in China across many local platforms. They received their first round of VC investment in 2019. Founder Jie Zhang’s educational experience was at Fudan University, where he studied physics. His previous work experience includes 10 years working for Huawei, […]

The LGBT Market in China | A rising pink economy

pink economy in China

The Lesbian, gay, bisexual, and transgender (LGBT) community in China has been getting their voices heard since the 1980’s. This is resulting from engaging dialogue about the queer identity in the public domain. However, in 2021, the LGBT culture in China still stays largely underground. Despite being underground, there has been significant progress over the […]

Light shows and drone advertising in China: The new era of offline advertising

In the past four years, the outdoor high-tech advertising market in China has grown at a compound annual growth rate of 18.2%, reaching 45.6 billion yuan in 2020. The development of technology, an increase in advertising space and forms, and audience contributed to the promotion of new advertising in China. New advertising is high tech […]

Holographic communication in China: The future of offline advertising

Holographic communication in China

Holographic communication in China is increasingly common for museums, exhibition halls, theme parks and, what is important, for advertising.  To see the new advertising in China you don’t even need to wear any special glasses, as it is becoming a part of our life. The cost of holographic advertising varies according to different characteristics. The […]

China Paradigm 121: Advertising in China with transparency and precise targeting

Advertising in China

In this episode of China Paradigm, we interview Jie Zhang, a serial entrepreneur with a strong tech background and founder at a software as a service (SaaS) platform that makes advertising in China easier for foreign brands. The differences between advertising in China and the West are staggering when it comes to how the […]

Double 12 2020: Winners and a dying trend?

Double 12 2020

Behind Double 11 and 618, Double 12 is the third largest shopping festival in China. Taobao started the first Double 12 on December 12, 2012, with the purpose to promote small and medium C2C and O2O Taobao sellers. Like all of China’s online promotion festivals, Double 12 now includes most Chinese e-commerce platforms, such as […]

The era of WeChat mini-games has come: How to monetize and advertise on mini-games

WeChat mini-games

With over 2,000 games, over 310 million monthly active users, and over 1 billion total registered users, WeChat mini-games have greatly influenced China’s gaming market. Mini-games do not require download or installation. After players exit the games, there’s no need to uninstall the application if players don’t feel like to keep it on the device. […]