How to sell to Chinese Women on the cosmetic market
How to sell to Chinese Women on the cosmetic market Chinese women have become the main consumer of cosmetics market. Market research and analysis shows that in the field of cosmetics consumer demands may be roughly divided into physical needs and psychological needs according to Maslow’s demand hierarchy theory. Consequently, Chinese female customers are rational […]
Cosmetic Brands China
Cosmetic Brands China Jala Group 2013 Beauty Sales Growth (year-on-year) Subsidiaries and Main Brands $ 0.79 billion (EST.) ¥ 5 billion (EST.) + 20% (EST.) Chando (skin care and make-ups), Chando BB Family, Maysu, Aglaia (skincare), Insea (cosmeceutical) RECENT HISTORY: With the slowdown in FMCG sector in 2013, some foreign cosmetic brands left the Chinese market, […]
Translate brand names into Chinese
Translate brand names into Chinese [more about Branding in China] Most foreign companies, in an effort to break through the Chinese market, have translated their brand names in Chinese. Indeed, this language is fundamentally different from English or French in its pronunciation, and this often translates into names that can hardly be articulated by Chinese […]
Branding China: How Lenovo started: 11 engineers and 200,000 yuan capital
Branding China: How Lenovo started: 11 engineers and 200,000 yuan capital Lenovo is originally a Chinese company, founded in 1984 by Liu Chuanzhi in Beijing. Starting capital of the company was 11 engineers and 200,000 yuan. All 11 founders of Lenovo were middle-aged graduates and members of the Institute of Computing Technology, Chinese Academy of […]
Market analysis of the Chinese perfume market
Market analysis of the Chinese perfume market Market share Like other skincare products and cosmetics, foreign brands have taken up the majority of the shares in Chinese perfume market. Data from market research illustrates that all the top 10 perfume sellers are foreign brands, and they take up 48.8% of Chinese perfume market. These brands […]
Branding: Elizabeth Arden launch its skincare line in China
Branding: Elizabeth Arden launch its skincare line in China Cosmetics and fragrances US giant Elizabeth Arden has been launched in 2005 across mainland China, focusing on Shanghai and Hong Kong. After having commercialized their iconic red door fragrance, it’s their skincare line that they’re putting out on the Chinese market. Western creams and masks are […]
Market research: China Steel market
Market research: China Steel market China steel market has been topping the list of steel production for many years, leaving far behind the other countries in terms of production volume. This is largely connected to high economic growth and manufacturing development of the country, which requires building material for massive construction. Thus steel production, manufacturing […]
Top 5 TCM Brands in China
Top 5 TCM Brands in China While westernization is growing and getting more important in China, there is still room for traditional market in China. Traditional Chinese Medicine are one of these markets which show positive evolution and great potential in the very near future. According to market research from the China’s National Bureau of […]
Branding: L’Occitane in China: do organic and natural products appeal to Chinese consumers?
Branding: L’Occitane in China: do organic and natural products appeal to Chinese consumers? With numerous ads and campaigns in China raising awareness against environmental pollution, organic and natural skincare products have started to become popular among the Chinese. Indeed, while in earlier years it wasn’t a priority for cosmetic brands to focus on its environment-friendly and […]
How ZTE started: the importance to enter China market in time
High-tech and communications are largely encouraged by government in China. The companies, which could predict such a demand in 80’s, are now the leaders of telecommunications industry. ZTE is one of such companies, which was established in 1985 by Hou Weigui. Our focus is on How ZTE started. Nowadays, the company is headquartered in Shenzhen […]
Korean companies in China
Korean companies in China: grasp the opportunities on the booming Chinese childrenswear market On the clothing Chinese market, some companies are suffering from the economic slowdown. In spite of these economic circumstances, Chinese parents are still ready to spoil their single children and well-known expensive brands did not see any slowdown on the Chinese childrenswear […]
The market for sport clothes in China
The market for sport clothes is extremely competitive in China The market for sport clothes in China has been expanding at a rate of 6.5% for the past years. The main players in the market are both foreign and domestic companies, what makes competition fiercer. Domestic producers need to compete with foreign brands, such as […]