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French brands shine in the 60th anniversary of Sino-French relations

French brands in china

The year 2024 will mark the 60th anniversary of diplomatic ties between China and France. Presently, China holds the position of France’s third-largest trading partner after the EU and the US. From a modest beginning of USD 100 million in 1964, the annual bilateral trade volume has surged remarkably, reaching USD 81.2 billion in 2022 […]

Yum China’s weaving success through digitalization, localization, and CSR

Yum China holds a pivotal position in China’s F&B industry, being a key player with a diverse portfolio of well-established brands. The company, formerly known as Yum! Brands China Division, became independently listed on the New York Stock Exchange in 2016, under the ticker symbol YUMC, with its headquarters in Shanghai. As of February 8, […]

Starbucks in China: from market leader to runner-up in the coffee craze

Starbucks in china

Starbucks (星巴克 in Chinese) is one of the biggest coffee shop franchises in the world. Its history began in 1971, when the first store was opened in Seattle. Since then, the chain had a non-stop development and, as of 2023, it counts more than 32,000 stores in 80 countries. Starbucks was also the first ever […]

Tesla in China: Dominating the EV market with 0 marketing budget

Tesla in China

Since its establishment in 2003, Tesla has aimed to create Electric Vehicles (EVs) for the wider market, focusing on practical value. This includes features like extended range, rechargeability, energy efficiency, reasonable pricing, and solid performance—all woven into modern design. Tesla strategically positions itself across market segments, addressing the premium luxury market with models like the […]

Lost in translation: eBay and Amazon’s China challenge and exit strategy

ebay and amazon in china

Amazon and eBay are household names across the world. Amazon, which initially started as a bookstore, made its name as a global e-commerce giant that changed the landscape of online retail. eBay, on the other hand, became synonymous with online auctions and provided a platform for entrepreneurs and small businesses to reach a worldwide audience […]

From Changsha to China: Sexy Tea’s journey through Guochao and product expansion

Sexy Tea modern China tea shop

Sexy Tea(茶颜悦色)is a tea brand originating in Changsha, Hunan Province, China. Founded by Zhang Zhongzheng in 2013, the new-style tea chain has expanded its networks of stores, with a strong presence in cities like Wuhan, Chongqing, and Chengdu, although its primary roots remain in Changsha. It’s not just a favorite among Changsha’s residents but has […]

Streetwear in China: how hip-hop and cultural fusion rule the fashion scene

streetwear in china

The fashion industry has seen a significant shift in recent years, with China emerging as a dominant player. In 2022, China became the second largest apparel market, generating a remarkable revenue of USD 286.51 billion, representing almost 30% of the global market share. This shift has been highlighted by Fashion IP’s 2022 global ranking. has […]

China’s eyewear market soars post-pandemic

eyewear market in china

Over the years, the eyewear market in China has witnessed remarkable growth and this trend is set to continue post-pandemic, fueled by factors such as increasing disposable income, changing fashion trends, and rising awareness about eye health. Chinese consumers have developed a strong appreciation for both style and functionality when it comes to eyewear, creating […]

Biem.L.Fdlkk: Behind the Chinese golf brand with the wackiest name ever

Biem.L.Fdlkk the Chinese golf brand with the weirdest name

Many travelers in China have likely passed by the Biem.L.Fdlkk store at a train station or airport, wondering about the brand’s peculiar name. Today, the mystery behind the unconventional name of this Chinese golf apparel brand is finally unraveled. The crazy English name comes from the phonetic transliteration of the Chinese brand name “比音勒芬” (bi […]