Lost in translation: eBay and Amazon’s China challenge and exit strategy
Amazon and eBay are household names across the world. Amazon, which initially started as a bookstore, made its name as a global e-commerce giant that changed the landscape of online retail. eBay, on the other hand, became synonymous with online auctions and provided a platform for entrepreneurs and small businesses to reach a worldwide audience […]
Streetwear in China: how hip-hop and cultural fusion rule the fashion scene
The fashion industry has seen a significant shift in recent years, with China emerging as a dominant player. In 2022, China became the second largest apparel market, generating a remarkable revenue of USD 286.51 billion, representing almost 30% of the global market share. This shift has been highlighted by Fashion IP’s 2022 global ranking. has […]
China’s eyewear market soars post-pandemic
Over the years, the eyewear market in China has witnessed remarkable growth and this trend is set to continue post-pandemic, fueled by factors such as increasing disposable income, changing fashion trends, and rising awareness about eye health. Chinese consumers have developed a strong appreciation for both style and functionality when it comes to eyewear, creating […]
Biem.L.Fdlkk: Behind the Chinese golf brand with the wackiest name ever
Many travelers in China have likely passed by the Biem.L.Fdlkk store at a train station or airport, wondering about the brand’s peculiar name. Today, the mystery behind the unconventional name of this Chinese golf apparel brand is finally unraveled. The crazy English name comes from the phonetic transliteration of the Chinese brand name “比音勒芬” (bi […]
Rebranding success: KANS’ transformation into a leading anti-ageing skincare brand in China
KANS (韩束) is a Chinese skincare brand founded by parent company Shanghai Chicmax cosmetics in 2002. Prior to its re-brand in 2021, KANS functioned as a medium-to-high-end skincare brand within the company’s portfolio, focusing on providing effective skincare products for Chinese women under the slogan “Science realises your beauty”. In 2021, the brand underwent a […]
Louis Vuitton in China: continuously providing fresh experiences to consumers both online and offline
Louis Vuitton Malletier, also known as LV or Louis Vuitton, is a French luxury fashion brand founded by Louis Vuitton in 1854. The brand’s extensive range of products includes luxury suitcases, leather goods, shoes, watches, jewelry, accessories, sunglasses, and books. Louis Vuitton entered the Chinese market in 1992 and has since become one of the […]
Perfect Diary: a once-thriving cosmetics brand’s decline and lessons learned
Perfect Diary, a cosmetic brand originating from China, achieved early success in its global expansion efforts. The brand’s initial popularity in China was fueled by effective marketing strategies, including KOL (Key Opinion Leader) marketing, co-branding, and private traffic pools. However, despite its standing as a leading makeup brand in China, Perfect Diary’s success has waned […]
Growing demand for dairy products boosts the Chinese milk market
In recent years, the Chinese milk market has experienced continuous growth in sales. Consumers are increasingly more aware of the nutritional benefits of dairy products and are more willing to buy milk, especially healthier options with high protein, calcium, and vitamin B content. In China’s competitive market, it can be a challenge for new brands […]
Neiwai: Empowering women with comfortable lingerie & loungewear
Neiwai is a Chinese lingerie and loungewear brand that was launched in 2012 with the aim of creating apparel that frees wearers’ bodies and minds. Starting as an online retailer, the brand has grown into a well-established brand offering a full range of leisurewear lines. This lingerie brand has over 140 stores covering more than […]
Lululemon in China: not just a brand, but a lifestyle
Lululemon is a Canadian company founded in Vancouver in 1998. They started off as a small design studio of yoga clothing, but then gradually expanded to other sportswear sectors and are now a well-established company, that counts 600 stores in 17 different countries. As of 2021, North America is their largest market, representing 85% of […]
Brand localization in China: helping brands enter the Chinese market successfully
The three most frequent strategies used by brands to enter new markets are standardization, localization and glocalization, and there are some subtle differences between the three. Understanding them can better help the brand to resonate with customers around the globe. Standardization focused on making products, services, and processes consistent across regions; whilst localization adapts its […]
LA MER in China: how LA MER became one of Chinese consumers’ favorite beauty brands
LA MER has a legendary brand story that distinguishes it from any other cosmetics company. While most skincare products come from laboratories, LA MER is developed by a space physicist – Max Huber. Huber had suffered burns during an experiment and therefore spent years searching for ways to heal his damaged skin but could not […]