China research: Professional education in China
MBA Market Based on statistics, the number of applicants for MBAs in China grew at a rate of 20% every year. Due to this growing demand for business degrees, many well-known Chinese business schools such as China Europe International Business School (CEIBS), Qinghua University, Peking university– Guanghua school of management, Fudan university-school of management, and Shanghai Jiao Tong University – Antai College of Economics and management all increased their MBA student enrollment to over 1000 every year, bringing in nearly 100,000,000 RMB in tuition revenue for the universities. As a result, MBA degrees are now called a “cash cow” grasping millions of RMB all over China. The reason why MBA degrees have gotten so popular may be because students expect a positive […]
Research on Retail in Guangzhou (China)
The retail brands in Guangzhou: Vanguard, Jusco, War-Mart, Park n Shop, Trust-Mart, Metro and Carrefour These years, the economy in Guangzhou develops very well. Lots of large retail companies are trying to enter the Chinese retail market from this energetic city. Primary retail companies are Huarunwanjia(Vanguard), Jusco and War-Mart. Focus on Vanguard Hua Run […]
Marketing research on Bakeries market in China
Bakeries, also called cake shops or cakery is the special establishment which produces and/or sells cakes, usually cupcakes, muffins, sponges, as well as other baked goods that fall under the title of cake. In the past Chinese people prefer eat stuffed steamed bun or porridge in the morning as their breakfast. However, as the society […]
Market report: Tablets in China
Most people have now heard about tablets like Apple’s iPad and Android-based tablets like Google’s Nexus 7 and Amazon’s Kindle Fire. But there is a whole world of off-brand tablets out there that few Western consumers know about and it is bigger than what most people would think, according to DigiTimes (电子时报). The Taiwanese tech […]
Market study: Vichy in China
Vichy is a commune in the Allier department in Auvergne in central France. It belongs to the historic province of Bourbonnais. It is known as a spa and resort town and was the de facto capital of Vichy France during the World War II Nazi German occupation from 1940 to 1944. The town’s inhabitants are […]
Market Study on: 7up in China
Whenever 7Up is mentioned, many people will immediately think of Fido Dido, 7Up’s personalized dynamic kid mascot. Its positioning as the “non-cola” cleverly helped the brand avoid competing with the two cola giants, Coca and Pepsi Cola. The meaning of 7Up 1. Wake up: Decide to have a good day, This is the day the lord […]
Market research: Coca-Cola in China
China is the hometown of tea. Especially after the reform and opening up, the market for drinks in China developed rapidly. Due to the rapid speed of the growth in China’s soft-drinks industry, it has potentially become one of the biggest industries in China. The Financial Times reported that the CEO of Coca-Cola once said that China was the […]
Market report: Sephora in China
Sephora is a French brand and chain of cosmetics stores History: In 1970: established in Paris In 1997: acquired by French conglomerate LVMH (Louis Vuitton and Moet Hennessy). By 2011, the Sephora chain owned 1655 stores in 29 countries carrying more than 250 brands along with their own private label. Sephora offers beauty products including […]
Market analysis: Herborist in China
Herbotist is the brand that entered China middle and high end personal care market in year 1998. Combined with modern technology, herbs are made great use of in the products of Herborist. Ever since its entrance into the market, Herborist has won a special reputation with its brand positioning and sales channel. It has now […]
Marketing research: Maybelline in China
Maybelline was the invention of an American chemist, T.L.Williams, who named the product after his sister Mabel and the word Vaseline. In 1917, Maybelline Cake Mascara, the world’s first eye makeup, was born. Now, it has developed into a legendary global cosmetics industry pioneer. In over 90 countries and cities in the world, Maybelline has […]
Market report: Carslan in China
Carslan is a French cosmetics brand that enjoys a high reputation that embodies a sense of fashion, youth, and energy to its customers. Carslan introduced the brand from France into China in October, 2001. The company is split into six major sectors responsible for different duties: product development, quality control, logistics, color study, sales, and […]
Market analysis: Clean & Clear in China
Clean & Clear, a brand of Proctor Gamble was established in 1992, was one of the world’s first brands to concentrate on satisfying the skin care needs of young females. It has ample knowledge of what young females need, and provides quality skin care products for them. By 2004, it expanded its operations to 41 […]