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A guide to product packaging sizes in China

Packaging

China’s retail industry looked promising in the first quarter; the retail sales of consumer goods excluding automobiles was 3,155.4 billion yuan (USD 492.2 billion) in March, a 34.2% increase from last year. This gives a positive outlook for consumer-packaged goods (CPG) companies as consumption rebounds in China. However, the rising competition intensity and changing consumer […]

NEIWAI X MANNER: Two Shanghai brands set the summer mood together

On April 18, two Shanghai brands NEIWAI (内外), the lingerie brand, together with MANNER, a coffee shop chain, announced the joint collaboration “NEIWAI x MANNER Special Tunning Series.” First, they launched a new series of matcha drinks. This series includes three products: Ice Matcha Latte (冰抹茶拿铁), Hot Matcha Latte (热抹茶拿铁) and Wizard of Oz (绿野仙踪) […]

Thinking about registering a local entity in China? Start out by developing your business

registering a local entity in China

The Chinese market is one of the most sought-after places to do business, thanks in part to China’s enormous size, large population and steady economic growth. Yet, there are many rules to starting a business in China. First of all, companies entering China must define their corporate structure. The company’s structure will impact numerous parameters, […]

Eleme and Hanyi Fonts’ punny co-branded delivery bag

China co-branding campaign ele.me and hanyi fonts

In December 2020, Ele.me and Hanyi fonts launched a clever and punny collaboration on delivery bags. Ele.me (饿了么) is one of the largest online food delivery platforms in China, and a successful example of the O2O model. Hanyi Fonts (汉仪字库), founded in 1993 in Beijing. Hanyi Fonts specializes in e-font design and development, as well as […]

The Chinese shapewear market seeks comfort and quality in domestic brands

the shapewear market in China

The Chinese shapewear market is the largest in Asia. According to QYResearch, from the consumer side, China’s shapewear market accounted for 18% of global sales in 2018. China’s huge market demand and growth potential have attracted almost all international giants to carry out related businesses in China; at the same time, domestic shapewear companies represented […]

C-beauty gone global: Behind Perfect Diary’s western market entry strategy

Perfect Diary entering the western / global market

If you are looking for a brand that best represents the craze of C-beauty consumption in 2020, Perfect Diary has no rivals. Founded in 2017, the Chinese makeup brand Perfect Diary gained widespread support on social media, with its unique brand positioning “high-end quality at a lower price point”. Its products mainly range from lipsticks, […]

The oat milk market in China: From cafés to nation-wide e-commerce

The oat milk market in China

Allied Market Research published a report indicating the global oat milk market amounted to $360.5 million in 2019, and is projected to generate $995.3 million by 2027: a CAGR of 13.4% from 2021 to 2027. According to Huaon, the plant-based milk market in China was 53.69 billion RMB in size in 2019 with 87.84 million […]

XPENG: a Chinese EV maker’s “Internet DNA”

Xpeng or Xiaopeng Motors case study Chinese EV brand

XPENG, or Xiaopeng Motors, is one of the hottest Chinese electric vehicle manufacturers, which gains its popularity from its technological innovations. After surges of Tesla and NIO stocks, two of the most discussed EV brands globally, XPENG’s stock’s exponential growth in November also caught investors and the general public’s attention. Compared to Tesla and NIO, XPENG […]