The condiment and sauce market in China | daxue consulting
The demand for condiments and sauces is rapidly growing in China. The market is versatile, international brand provides both western and Chinese products. Drivers of the condiment and sauce market in China include; increasing acceptance of western sauces and condiments, increasing income, and diversification of the restaurant industry. Additionally, the condiment market in China has […]
BP and Didi partnership to make an EV charging network in China | Daxue Consulting
The goal of the BP and Didi partnership is to build electric vehicle (EV) charging infrastructure in China, the world’s largest market for electric vehicles. The new joint venture plans to develop a network of EV charging hubs across the country. DiDi is the world’s leading multi-modal transportation platform, offering users a full range of app-based […]
Hosa Fitness closed its doors. What is causing the downfall of China’s traditional fitness centers?
In June 2019, the fitness chain Hosa Fitness (浩沙健身) closed overnight, causing a heated discussion. Hosa Fitness started in 1999, and it had 86 stores in 2009. How could such a big fitness brand go out of business? What are the problems of fitness centers in China? Will all of China’s traditional fitness centers face […]
China Paradigm 50: Behind the scenes of an apartment renting business in China
Find here the full China paradigm episode 50. Learn more about Shiny Cheng’s story running an apartment renting business in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting, a strategic market research company based in China, and this China marketing […]
The AI technology in Chinese factories
In 2016, the Chinese government made a commitment to its Three-Year Guidance for Internet Plus Artificial Intelligence Plan that would focus on funding and the development of AI, which will boost its economy. At a subsequent year, the State Council released a New Generation Artificial Intelligence Development Plan which contained details on China’s strategy to […]
Artificial intelligence in China’s video games: opportunities for international businesses? | Daxue Consulting
Over the past decade, artificial intelligence has proven to be the driving force behind the next phase of the evolution of video games. China recently officially recognized gaming as a profession, has not hidden its intentions to become one of the leaders of this industry. So, how do big names use artificial intelligence in China’s […]
Podcast transcript #35: Adapted and tailor-made HR services in China
Find here the China paradigm episode 35. Learn more about optimizing HR services in China and find all the details and additional links below. Full transcript below: MATTHIEU DAVID: Hello, everyone. I am Matthieu David, the founder of Daxue Consulting and its China business podcast, China Paradigm. Today I am with Fabien Guerin. Am I […]
Huawei issue: What are the reactions of Chinese netizens to the sanction to Huawei from the U.S.?
The president of the United States, Donald Trump, announced the US would blacklist Huawei by putting it on the “Entity List” and “Export Blacklist” issued by U.S. Department of Commerce, which forced several U.S. companies, including Google and Qualcomm, to suspend the business cooperation with Huawei. This announcement is similar to what Trump did last […]
[Podcast] China paradigm #21: How to make profit in the fitness industry without establishing a gym
China Paradigm interviews Tom Xiong, founder of Move Shanghai. Move Shanghai is a platform that partners with gyms, fitness classes, and even luxury hotel swimming pools to bring the experience of fitness to Shanghai. In this podcast we learn about the business model and how Move Shanghai makes profit and collaborates with venues, why this […]
[Podcast] China paradigm #20: How to get the most out of XiaoHongShu
China Paradigm interviews Miro Li, Co-founder of Double V. Consulting, a consulting firm helping foreign enterprises master China’s ecommerce scene. This episode zeros in on XiaoHongShu, a growing ecommerce-social media app in China. Miro Li explains who uses XiaoHongShu and why they use it, how foreign brands can set up a XiaoHongShu account, and how […]
[Podcast] China paradigm #17: How to best engage consumers in China
In this episode of China Paradigm, Matthieu David interviews Eliza Mao, the customer service director at SPLIO, an omnichannel marketing platform helping brands manage their loyalty programs and marketing campaigns from one platform. In this interview, Eliza shares WeChat marketing strategies, online and offline strategy for customer engagement, and explains how to carry out successful […]
Fashion and Fitness: Licensed sports merchandise market in China 2019 | Daxue Consulting
Licensed sports merchandise market in China in 2019. With a growing interest in sports, health, and fitness, and a keen eye for fashion, Chinese society has demonstrated a high demand for sports merchandise in the recent Chinese market. Licensed sports apparel, footwear, and other sporting goods have been on the rise since the Reform and […]