From soda to tea to alcohol, how ready-to-drink (RTD) brands compete in China’s expanding market
Main segmentations of Ready-to-drink (often known as RTD) in China market include alcoholic RTD and non-alcoholic RTD. Alcoholic RTD, mainly alcopops, refers to certain flavored alcoholic beverages with relatively low alcohol content. Non-alcoholic RTD comprises many different types such as RTD coffee, RTD tea, soft drink, juice, energy drinks and dairy-based drinks. According to the […]
How to sell Wine to Chinese consumers?
To know more about the Wine industry in China, contact us at dx@daxueconsulting.com In 2013, China became the biggest consumer of red wine in the world on a per capita basis, overtaking France, and Italy. Moreover, between 2015 and 2020 Euromonitor International believe that the total growth in the volume of red wine in China […]
The Baby Food Market in China: a valuable Industry
Chinese Baby Food Many Chinese parents are unaware of the correct foods to feed their babies, the baby food market in China is evolving rapidly. The World Health Organization (WHO) provides recommendations on how to feed babies. WHO state that it is best to breastfeed babies between 0 and 6 months old. For babies between […]
Daxue FAQ – CRE Selling its Retail Unit
China Resources Enterprise (CRE) sold its retail unit back in April to focus on beer production. What drove the decision and how is the retail sector in China currently coping? In answer to your first questions, it’s a relatively simple case of Chinese Resources Enterprises focusing on what can turn a profit and handing off […]
Coffee shop implantation in Shanghai
China is becoming a nation of coffee drinkers; Shanghai and Beijing are influencing the rest of China by shifting from drinking tea to coffee, in particular through coffee shops. Speciality beverage industry is growing at a very strong pace and sales are projected to grow at the rate of 40% per year for some categories. […]
Australian meat market in China
Australian meat market in China Australian red meat exporters are comfortably entrenched as one of the biggest providers for the Chinese market. Despite significant projected changes to the local economy, the dominant share of Australian meat market in China is expected to remain true through to 2020 and beyond. V&V Walsh’s recent A$1 billion deal […]
Market of chocolate in China
For more information and insights on China’s market, follow us on LinkedIn and on Wechat by scanning the QR code below Market of chocolate in China Chocolate has been considered as an exotic product to Chinese consumers until 1970’s. Segregated for decades from the global market and brands, China shaped up to be the pivotal market for the […]
Chocolate market in China
Chocolate market in China China is the next great frontier for Chocolate market China’s transformation from an isolated economy to a global economic powerhouse has turned hundreds of millions Chinese of its 1.3 billion people into eager consumers of everything from candy to cars. Thirty years ago, most Chinese had never eaten a piece of […]
Champagne market in China
Promotion Strategy of Champagne on Domestic Market Champagne importation still booming in China? According to statistics from the Comité Champagne (CIVC), the Chinese mainland has imported a total of 1,633,146 bottles of champagne in 2013, with a decrease of 18.35% over 2012, ranking 15 worldwide. The total imports value is 24,390,461 euros. The same statistics […]
Consumer insights : consumption habits in China
Consumer insights : consumption habits in China [More consumer research in China] Rapidly shrinking in recent years Chinese economy allows more people to achieve middle class level of income. As a result, it gradually changes consumption habits of Chinese consumers, who become more aware of food quality standards. In recent years, consumption habits in China […]
The Chinese red wine market, both promising and difficult
The Chinese red wine market, both promising and difficult for foreign companies Cultural values influencing Chinese red wine consumption With 1.86 red wine bottles sold in 2013, China has overtaken France as the world’s biggest red wine consumer. The colour plays a crucial role in the success of red wine in China as red is […]
Market research: Quinoa in China
Market research: Quinoa in China Growing popularity Originally cultivated as a subsistence crop by indigenous Andean population, quinoa contains healthy elements such as vitamins, proteins, essential amino acids which make it be recognized for its nutritive qualities. It seems to be gaining momentum in the whole world. The global demand is surging and the exports from […]