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Christmas in China: from City Walks to Disneyland, diving into the seasonal spirit

christmas in china

While Christmas is not widely celebrated as a religious holiday in China, the festive spirit permeates with Christmas decorations as early as November. Social listening unveils the essence of Christmas in China, shedding light on the unique ways it is embraced by locals and transformed into opportunities for businesses. Download our guide to Chinese gifting […]

Streetwear in China: how hip-hop and cultural fusion rule the fashion scene

streetwear in china

The fashion industry has seen a significant shift in recent years, with China emerging as a dominant player. In 2022, China became the second largest apparel market, generating a remarkable revenue of USD 286.51 billion, representing almost 30% of the global market share. This shift has been highlighted by Fashion IP’s 2022 global ranking. has […]

The new wave of Chinese rap music: how can brands engage with it

Chinese rap music

The Chinese rap music trend started in the late 90s when Chinese people were heavily influenced by US hip-hop. The lyrics were originally written to send a message of social critique, a form of rebellion from oppressive censorship and the limitation on self-expression. Indeed, the first rap songs were shared through illegal sites and then […]

COVID-19 and international relations are reshaping the choices of Chinese studying abroad

Despite travel restrictions during the pandemic, China remains the main country of origin of international students, with a total of 1,061,511 students attending overseas higher education institutions in 2019. China holds the global top spot, boasting 600,000 more students than the country on the second position, India (461,792). In the last few years, the number […]

The Coffee shop market in China: Blue Bottle squeezes in with Starbucks, Luckin and Manner with its Shanghai entry

daxue-consulting-coffee-shop-market-in-china-cover

Blue Bottle, a Californian-based high-end coffee chain, has made its debut in Mainland China, opening its first store in Shanghai Jing’an International Center (上海静安国际中心). The grand opening of the Auckland coffee store has attracted heaps of crowds, with customers queuing up to 7 hours outside of the two-story historic building on Chang’an Road (长安路), just […]

Vaping in China: Will brands target young adults or convert smokers?

vape market in China

Vaping has become a trend worldwide in recent years. The e-cigarettes which were previously introduced to help smokers quit have become a symbol of the Gen Z. The size of the vape market in China is still smaller than that in the U.S., despite a much larger smoking population. Many users, including middle schoolers and […]

The oat milk market in China: From cafés to nation-wide e-commerce

The oat milk market in China

Allied Market Research published a report indicating the global oat milk market amounted to $360.5 million in 2019, and is projected to generate $995.3 million by 2027: a CAGR of 13.4% from 2021 to 2027. According to Huaon, the plant-based milk market in China was 53.69 billion RMB in size in 2019 with 87.84 million […]

Traditional and modern Chinese superstitions: Ghosts, gods, fate, and wedding dates

Chinese superstitions

Chinese superstitious psychology has existed since ancient times. It originated from prehistoric religious ideas of primitive society. Through the development of Shang dynasty, Western Zhou dynasty, the Warrior Kingdom Period, Qin and Han dynasty and so on, it finally formed various forms of secular superstition in modern times and reformed under the influence of politics, […]

Apply the Kardashians marketing tactics in China

Kardashians in China

In 2020, the Kardashians’ fame in China has hit a new high.  No matter how you feel about them, you cannot deny their success: the empire of Kim Kardashian worth $350 million and Kylie Jenner’s worth $900 million. This is mainly thanks to the Kardashians marketing genius, which is also trending in the Chinese market. […]

How Chinese netizens react to the Black Lives Matter protests in the US

Chinese netizens reaction to black lives matter protests

A spark arises in the quiet Midwestern city of Minneapolis, Minnesota and within a week, the whole country catches fire from New York to Los Angeles. Since the death of Gorge Floyd, an African American who was suffocated to death by police on May 25th, thousands of Americans brave the curfews and confinement rules linked […]