Foreign countries influence in China

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How COVID-19 impacts Chinese students abroad: Survey of 400 students
04Jun

How COVID-19 impacts Chinese students abroad: Survey of 400 students

China’s Ministry of Education (MOE) declared that over 662 thousand Chinese studied abroad in 2018. The top three preferred countries were United States, United Kingdom, and Australia. The number of Chinese students studying abroad increased in the past decade and seemed to continue rising. However, due to the Coronavirus impact, the future of the study-abroad […]

Chinese duty-free consumption: China as the World’s Largest Outbound Travel Market
06Apr

Chinese duty-free consumption: China as the World’s Largest Outbound Travel Market

Rising outbound tourism drives Chinese duty-free consumption China is the world’s largest outbound travel market in both the number of tourists and spending. Drivers of China’s rising outbound travel market include rising incomes, relaxed travel visas, increased global awareness, easier access to travel information online, and more international airlines. Outbound travel is, of course, the […]

Chocolate market in China
02Mar

Chocolate market in China

The chocolate market in China consists of all chocolate-based products, including but not limited to boxed chocolate, chocolate candy bars, and chocolate flavors. Supermarkets and grocery stores are the two main retail channels of chocolate products in China. Online retail and specialty retail have both displayed strong growth as the distribution channels of chocolate products […]

China’s conquest of wine: Evolving wine drinking habits in China
18Feb

China’s conquest of wine: Evolving wine drinking habits in China

Over the last ten years, China has been making up for lost time in terms of wine consumption, knowledge, and production. Although the country has a longer history with beer and hard liquor, wine drinking habits in China are evolving. E-commerce and westernized lifestyles: The wine market in China is changing at a quick pace […]

Chinese reactions to Kobe Bryant’s death show influence has no boundaries
04Feb

Chinese reactions to Kobe Bryant’s death show influence has no boundaries

When news of the NBA legend Kobe Bryant’s death broke on Sunday, January 27th, 2020, his death was mourned around the world, especially in China. Chinese reactions to Kobe Bryant’s death shows how he was beloved to the nation. The hashtag about Kobe Bryant’s death (#科比去世#) on Sina Weibo had accumulated about 6.5 billion views […]

The Coffee shop market in China
03Feb

The Coffee shop market in China

China’s coffee culture has been rapidly growing since 2000. Though China is far from being the largest coffee market, many believe that it will soon surpass many European countries and Japan. The size of the coffee shop market in China has doubled since 2013, which achieves an annual compound growth rate of 18%. According to […]

The Luxury Watch market in China: Status, sophistication and counterfeiting
31Jan

The Luxury Watch market in China: Status, sophistication and counterfeiting

Luxury Watch Market and Consumers in China Rolex, Omega, Patek Philippe, Cartier, Channel, Longines, Tissot, Rado, Blancpain and Piaget are the top ten luxury watch manufacturers ranked in the Chinese market in 2019. The luxury market in China has been soaring from 2017 to 2018 with a compound growth rate at 40%, which makes China […]

Top 10 foreign male celebrities in China 2020
15Jan

Top 10 foreign male celebrities in China 2020

Korean celebrities in China are favored In 2020, due to dynamic culture pattern, cultural similarity and changing Chinese preferences, Asian, especially South Korean the most famous foreign male celebrities in China. However, western male stars are also favored by Chinese. According to a topic on Baidu Tieba (Simliar to Reddit in China), Chinese people are […]

Marketing research: Chinese celebrity brand endorsers
08Jan

Marketing research: Chinese celebrity brand endorsers

The influence of Chinese celebrity brand endorsers has become less generalized Looking back to the early 2010’s, the top Chinese celebrity brand endorsers were mostly easily accepted by the general public. There was no big controversy over who is the most fit brand endorser as there was much less national celebrities back then. The celebrities […]

China quiz: Cultural and social ties between the US and China
26Nov

China quiz: Cultural and social ties between the US and China

Discover our new China quiz on American culture in China! Learn how strong American brands and licences can be on the Chinese market.

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