Podcast transcript #24: Confessions of a foreign KOL in China
Find here the China paradigm episode 24. Learn more about Lauren Hallanan’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. This is Matthieu David, the founder of Daxue Consulting, and this China business podcast, China Paradigm. Today, I am with Lauren Hallanan, VP of […]
How to choose the right distribution channel in China: Chinese online marketplaces vs. Your own E-Commerce Website | Daxue Consulting
With more than 610 million digital consumers, China is currently the world’s leading e-commerce market. With such potential, it is not surprising that China has become the new goldmine for all online retailers, local or international. However, selling its products to Chinese consumers requires some adjustments and a specific marketing strategy for cross-border e-commerce in […]
[Podcast] China Paradigm 40: The future of Baidu, Google and other digital marketing insights in China
Cases that demonstrate what silent marketing is How to define an audience with precision SEO and SEM in China, are search engines dead? Why the total number of websites is declining in China, and what this means for marketers Secret predictions on Google’s future, and how it will manage competition with Amazon ACCESS THE TRANSCRIPT […]
The Wandering Earth movie: Chinese science fiction film with the core of local cultural value | Daxue Consulting
The Wandering Earth adapted from the novel by Liu Cixin, represented the first Chinese hard-core science fiction masterpiece. The Wandering Earth achieved excellent box office success, reaching 187 million yuan within the first 24 hours of its premiere on February 5th 2019. The film is based on the unique national feelings of the Chinese people […]
Podcast transcript #19: Behind the scenes of Key Opinion Leaders in China
Find here the China paradigm episode 19. Learn more about Elijah Whaley’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue consulting and its China marketing podcast, China paradigms and today I am extremely happy to welcome […]
Podcast transcript #13: Omnichannel strategy, social CRM, what are the IT trends in China?
Find here the full transcript of China paradigm episode 13. Learn more about Aurélien Rigart’s story in China and find all the details and additional links below. BECOME AN EXPERT ON CHINA’S LATEST IT TRENDS BY LISTENING TO THIS PODCAST Matthieu David: Hello everybody and welcome in this new episode of China Paradigm, our China […]
Podcast transcript #12: Social media landscape in China: Using each channel smartly
Find here the full transcript of China paradigm episode 12. Learn more about Jenny Chen’s story in China and find all the details and additional links below. BECOME AN EXPERT OF CHINA’S SOCIAL MEDIA LANDSCAPE BY LISTENING TO THIS PODCAST Matthieu David: Today, I’m with Jenny Chen from WalkTheChat for this new episode of our […]
Game of Thrones in China: What do Chinese fans think about season 8? | Daxue Consulting
Game of Thrones is a hit American fantasy drama television series. The eight season show premiered on HBO in the United States in April 2011, and will conclude in May 2019. In 2014 Chinese tech giant Tencent obtained exclusive rights to stream the show online for Chinese netizens. In January 2019, Game of Thrones had […]
Podcast transcript #1: How to switch from an agency to SaaS model in China
Find here the full transcript of China paradigm episode 1. Learn more about Thomas Graziani’s story in China and find all the details and additional links below. BECOME A WECHAT EXPERT BY LISTENING TO THE PODCAST Matthieu David: Hi everyone. I’m interviewing today Thomas Graziani, founder of WalkTheChat, and I am happy to interview you, […]
Fire at Notre Dame cathedral in Paris: What do Chinese netizens say about the fire in Notre Dame? | Daxue Consulting
On Monday, April 15th, the whole world was shocked by the fire at the emblematic Notre Dame de Paris Cathedral. Although the fire is now under control thanks to the intervention of hundreds of firefighters, two-thirds of the cathedral’s roof has been destroyed. Given that Paris is one of the favourite destinations of Chinese tourists […]
[Podcast] China paradigm #19: How to leverage KOLs in China
China paradigm interviews Elijah Whaley, Chief Sales and Marketing Officer of PARKLU, a platform that connects KOLs with brands within China’s marketing scene. This episode dives into how PARKLU became the largest KOL database in China, across 13 social media platforms. Elijah Whaley explains how PARKLU became the predominant influencer platform and how companies can […]
CONVERSE’s recent controversy in China and Chinese sneaker brand‘s comeback
The sneaker market in China On the 1st April 2019, a CONVERSE store in Jining, Shandong province, released an announcement and has triggered lots of criticisms among Chinese consumers. In the announcement, the retailer published the put-on-sale date as well as the requirements for purchasing the CONVERSE Chuck 70 High Top: consumers need to wait […]