Group buying in China: Meituan exits community group buying as Pinduoduo’s Duoduo Maicai takes over
Meituan has left community group buying, and Pinduoduo’s Duoduo Maicai now runs it almost alone. Fourteen years after China’s group-buying website war, the idea survives inside three apps, each with its own economics. Updated on 2 September 2026. First published in July 2012. By the Daxue Consulting team. Meituan Youxuan, the community group-buying arm of […]
China’s travel websites and apps: where Chinese travellers plan, compare and book
Booking in China is concentrated on a few large apps led by Trip.com Group, while travel decisions increasingly start on Xiaohongshu and Douyin.
China’s electronics buyers: how the trade-in subsidy pushed 91 million phones and digital devices
Chinese consumers once went online to find cheaper electronics; in 2025, a national subsidy paid part of the price and reshaped when and how they buy.
China’s B2C e-commerce platforms: Dangdang and Amazon faded, Douyin became number two
Chinese online shopping has moved from a list of websites to a few ecosystems, and the second-largest of them is a short video app.
Following the vibes of music streaming platforms in China
The musical market in China is one of the fastest-growing markets worldwide and represents the backbone of the music market. Some key factors driving this growth are technological advancements, consumer demand and the rise of the middle class in China, contributing to market expansion. As such, the revenue of the music streaming market in China […]
How to Sell on Tmall: Success Strategies for Tmall Store Optimization
Tmall (天猫), a dominant player in the booming China e-commerce, is a premium online marketplace established in 2008 by Alibaba Group. Unlike its sister platform Taobao (淘宝), which leans towards individual sellers, Tmall focuses on established brands and authorized retailers, offering a more curated and trustworthy shopping experience for Chinese consumers. By 2023, Tmall’s net […]
Omnichannel strategies in China: luxury brands’ attempts to multiply consumer touchpoints
China’s luxury market seeks steady recovery amidst challenges in 2022, which rebounded in 2023, as the market is driven by core luxury consumers who are less financially impacted by a slowing GDP. With the vigorous development of domestic luxury e-commerce, omnichannel luxury retail is making progress in China. Luxury brands are not merely adapting to […]
PayPal in China: Aiming for a slice of the cross-border transactions market
Born in California in 1998 under the name of “Confinity”, PayPal is an online payment system which allows users to send and receive money around the world after associating a credit card or bank account. The platform has the record for the world’s first digital payment platform, and the it’s the oldest which is still […]
Bilibili: China’s leading platform for ACGN and beyond
Bilibili, also known as B-site (B站), is a popular Chinese video streaming platform founded in 2009. In the beginning, it was a small and niche business concerned with the creation and sharing of videos about the Anime, Comics, Games and Novels (ACGN) subculture. However, over the years, Bilibili gained popularity and enriched its content, quickly […]
Baidu SEO. Hint: it’s not like Google
Baidu is the top search engine in China, but it cannot be considered the ‘the Google of China.’ Hence, Google SEO strategies will not work the same. SEO, or Search Engine Optimization, refers to “a set of practices designed to improve the appearance and positioning of web pages in organic search results.” China has become […]
The ultimate guide to navigate the Chinese digital marketing ecosystem
The incredible popularity of instant messaging and online shopping in China, along with the adoption of smartphones, has greatly helped China in becoming the largest social network and e-commerce market. As of 2021, it is estimated that the total social network users and digital buyers in China reached 987.3 million and 824.5 million respectively. Behind […]
The rapid growth of China’s IP industry has driven the expansion of IP trading platforms led by Alifish
Intellectual Property (IP) refers to creations of the mind such as designs and symbols that are protected in law. Creators who own IP can obtain recognition or financial benefit accordingly. In the current context, IP can also be extended to film and literature, games and animation that are suitable for multi-dimensional development. With the upgrading […]