8 lesser known e-Commerce platforms in China like Pinduoduo and Sunning that foreign companies can leverage
Aside from famous players like Taobao, are there any other e-commerce platforms that international brands can leverage in China? The answer is yes! China has the largest e-commerce market in the world and it is still growing. According to the China E-commerce Report, in 2017, the total value of Chinese online trading had reached 29,160 […]
The success of Taobao on the Chinese Internet
How have Taobao on the Chinese internet evolved compared with its Western counterparts? In many ways, the Great Firewall has allowed China to develop unique applications, and not equivalent versions, of the biggest online platforms the West enjoys. Just as Baidu (百度) is not China’s Google, nor is Tencent (腾讯) China’s Facebook, their similarities are […]
App Market in China
As Chinese continue equipping themselves with mobile phones at a very fast rate, the app market in China is enjoying a similarly large growth. Today there are 1.29 billion mobile users in China, and that mobile phone market is fueling the app market. Recently, with the success of the iPhone 5 (featuring a larger screen), […]
Security Market in China – Improving Security or Control?
The Chinese security and public safety market is the largest in the world. The industry is on the rise, with significant opportunities in homeland security and public safety. In China, people attach a lot of importance to safety as it is the top priority, along with health. This desire for safety is common in China and […]
Console Games in China – The Next Level Up?
Over the next three years, the international games market will pass US$100 billion, and is expected to be reaching US$102.9 billion in 2017 according to some reports. Annual growth is taking place at the high-speed of +8.1%. The expansion is essentially attributed to the development of the Asian markets coupled with the rising mobile market. […]
Resources Lists for TMall and Taobao Stores
Resources Lists for TMall and Taobao Stores Tmall and Taobao stores are crucial keys to the Chinese market for international brands. Alibaba platforms offer great resources for your market entry, but also for market analysis, some for free and some charged. Here is an overview of resources lists for Tmall and Taobao stores. 1. Resources […]
5 tips to success in your SEO in China
5 tips to success in your SEO in China SEO in China has become part of any decent digital marketing strategy these past few years to improve your brand awareness, as well as your e-reputation. In a country where there is a 45% internet penetration rate and where trust is everything, there is little room […]
Online research: How to sell on Wechat?
Online research: How to sell on Wechat? The market of e-commerce has been rapidly developing for the past few years in China. WeChat, an app enabling people to communicate via quick messages, has recently added a new option allowing businesses to sell their products. Every year, the number of mobile phone users is rocketing. 25% […]
Internet Use in China
Growing Internet Use in China With more than 630 million internet users in 2014, Internet use in China is still growing very fast. While its very first Internet connection has been made in 1987 with Germany, China is now the largest base of net users of the world, in spite of the ban of few […]
Optimising Your Wechat Marketing in China
Optimising Your Wechat Marketing in China Any company with an SNS marketing strategy in China need to incorporate WeChat (known as Weixin in Chinese). WeChat has 788 million users active every month, an increasing presence overseas, and concerted efforts to spread the use of the app to countries like India and Brazil. Projections suggest it will […]
International brands in China and the Double 11
International brands in China and the Double 11 The British Boxing Day and the American Black Friday were considered are the stars of the e-commerce sales events worldwide but it seems China stole the limelight from the western countries when it comes to e-commerce the biggest sales of an e-commerce with the “Double 11”, the […]
How to be present on Baidu
How to be present on Baidu Article provided by SEMSEO – an agency developing solution and SEO for Baidu and Google. Understanding the concept of SEO Nowadays, businesses and marketing teams are all aware of how important to their companies internet is. With people growing more and more dependent on their smartphones and computers, each […]