How Chinese brands like Uma Wang leverage Western fashion trends

western fashion trends That Chinese brands should know

This analysis on what Chinese brands should know about Western fashion trends is a part of our 7 Continents initiative where we offer our market research and strategy consulting services to Chinese brands. Learn more about our 7 Continents global strategy consulting services here. The main changes in Western fashion trends are the rapid development […]

The Chinese boxing market and the women driving it

Chinese boxing market

With the changes in Chinese fitness consumer groups and improved spending power, increasingly more people choose niche sports such as boxing to satisfy their diverse fitness needs. Although there is still a big gap in the recognition and participation of boxing compared with western countries, thanks to large population base in China, boxing market in […]

Chinese silver generation drives the tourism market

Chinese silver generation tourists

The silver generation in China includes people aged 60 and over. They are an important consumer group as China has gradually morphed into an aging society as a byproduct of the one-child policy. In recent years, with the improvement of the quality of life of middle-aged and elderly people, after retirement, the number of Chinese […]

The 9 most globally influential Chinese companies from Time’s 100 Most Influential Companies 2021 list

most influential Chinese companies

On April 28th 2021, Time Magazine selected 100 most influential companies, nine Chinese companies made the list. These are the nine most influential Chinese companies from Time’s list: Tencent, Alibaba, Huawei, Didi Chuxing, BYD, Yum China, DJI (Da-Jiang Innovations), TSMC (Taiwan Semiconductor Manufacturing Company) and TikTok. BYD – promoting “green” vehicles Source: BYD Electric cars in […]

Dewu app (Poizon): The anti-counterfeiting resale app where you can buy a Ferrari

Dewu second-hand anti-counterfeit e-commerce app in China

Dewu, also known as Poizon, is an online shopping app launched by Shanghai Shizhuang Information Technology Co., Ltd. Based on the traditional e-commerce model, the Chinese e-commerce platform has services for authenticating and inspecting products to combat counterfeits. It also has strict authenticity-checking measures for product listings, trading mechanism and unified delivery. Dewu’s unique selling […]

Perrier x Murakami’s flowery designed sparkling water takes the world by storm

perrier murakami campaign

For the first time in history, Takashi Murakami has partnered with a French brand from the F&B industry – “Perrier” (巴黎水). Perrier is a carbonated soft drink with zero sugar and vitamin C (explore our articles about the soft drinks market in China and China’s beverage industry.) At the end of 2020, the Perrier brand […]

BPO and call centers in China: Is China the next BPO hub?

BPO and call centers in China

In today’s competitive international marketplace, companies are under intense pressure to lower costs. This has lead to China being the ‘factory of the world’ but now as manufacturing moves to other countries, other opportunities for business process outsourcing (BPO) in China rise. Does that mean China is the next destination for call centers? Call centers […]

CLOT x Nike Air Force 1 K.O.D collection has been re-released after 15 years

“K.O.D” collection (Kiss of Death)

The collaboration between Clot X Nike has more than ten years of history and, to this day, products of their collaboration remain relevant to the international fashion market. CLOT is a renowned Hong Kong streetwear brand founded in 2003 by Edison Chen and Kevin Poon. In turn, Nike needs no introduction. This year, the two brands re-released the K.O.D […]

Chinese Digital Marketing Ecosystem in 2021

China's digital marketing ecosystem in 2021

This article on Chinese digital marketing ecosystem in 2021 was published in the 2021 spring edition of the German Chamber Ticker, download the Ticker Magazine here! The events of 2020 did not change the trajectory of Chinese e-commerce, but rather accelerated the country’s consumption to a digital future that was, sooner or later, inevitable. As we […]