The collaboration between Clot X Nike has more than ten years of history and, to this day, products of their collaboration remain relevant to the international fashion market. CLOT is a renowned Hong Kong streetwear brand founded in 2003 by Edison Chen and Kevin Poon. In turn, Nike needs no introduction. This year, the two brands re-released the K.O.D collection (Kiss of Death) (死亡之吻), which was first released 15 years ago in 2006.
The K.O.D collection was inspired by the concept of “Qi” (气). According to Chinese philosophy, “Qi” energy flows through the human body, connecting it with the universe.
This collection includes suede sneakers, accented with snakeskin and ostrich leather. In addition to aesthetics, the creators paid attention to functionality, turning to Chinese traditional medicine (TCM). The sole of the sneakers is made taking into account reflexotherapy, a complementary therapy in which deep massage is applied to specific reflex zones on the hands, ears, and particularly the feet. So, pressure points (which are used in acupuncture) are stimulated when wearing K.O.D sneakers, accordingly, this has a positive effect on the entire body.
Five major CLOT X Nike co-created collections
Air Force 1 “1World.”
The Air Force 1 “1World” model had a huge impact on sneaker culture around the world. In 2009, the preference was given to silk – a historical commodity that served to establish trade links between China and the West.
Air Force 1 “Silk.”
In honor of the 35th anniversary of Air Force 1, a new silk design was created in white.
Clot x Nike Air Max 1 “K.O.D. (Kiss of Death 2).”
In 2013, designers unveiled the revolutionary Nike Hyperfuse technology, which improved breathability. A characteristic feature of the model was the depiction of a human foot on the sole of the shoe. The design of the box was made in the “Scrolls” style (looks like a Binding box).
Air Jordan XIII Low “Terracotta.”
In 2018, CLOT partnered with Nike Jordan to create the Jordan XIII Low “Terracotta.” The design was inspired by the Terracotta Army, a heritage of the Qin Dynasty.
Clot x Nike Air force 1 “Royal University Blue Silk.”
In 2019, inspired by the traditional Chinese concept of yin and yang, designers unveiled the Clot x Nike Air Force 1 “Royal University Blue Silk”. Thanks to this collaboration, the Silk collection became the most popular.
Before the official release of the K.O.D collection, from March 5th to April 27th, CLOT announced a raffle where the prize was a pair of sneakers on the CLOT & Juicestore.com website and on all social media accounts. The draw was held in offline CLOT boutiques around China. To participate in the raffle, people registered in a WeChat mini-program. Hence, within 24 hours from the date of registration, CLOT announces the winner via SMS.
Author: Erkeaiym Kylymbekova
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