The new wave of Chinese rap music: how can brands engage with it

Chinese rap music

The Chinese rap music trend started in the late 90s when Chinese people were heavily influenced by US hip-hop. The lyrics were originally written to send a message of social critique, a form of rebellion from oppressive censorship and the limitation on self-expression. Indeed, the first rap songs were shared through illegal sites and then […]

Luckin Coffee partners with famously unenthusiastic foreign pop idol, Lelush from Russia

new Russian idol in China

On May 10th, Luckin Coffee, a tech-forward domestic coffee chain, officially announced a new collaboration with one of the most talked about idols in China, Lelush (利路修). Luckin released a video entitled “Luckin YYDS” via their social media, where Lelush was seen with his Japanese competitors Hanyuda Amu (はにうだあむ) and Liu Yu (リュウユ) for Produce […]

CLOT x Nike Air Force 1 K.O.D collection has been re-released after 15 years

“K.O.D” collection (Kiss of Death)

The collaboration between Clot X Nike has more than ten years of history and, to this day, products of their collaboration remain relevant to the international fashion market. CLOT is a renowned Hong Kong streetwear brand founded in 2003 by Edison Chen and Kevin Poon. In turn, Nike needs no introduction. This year, the two brands re-released the K.O.D […]

China paradigm transcript #94: Connecting Europe and Chinese leaders in 2020

Connecting Europe and Chinese leaders

Find here the China paradigm episode 94. In this interview, Yingzi Yuan, Executive Director at Europe China Foundation, discusses Europe-China business relationships and how her foundation is connecting Europe and Chinese leaders. Full transcript below: Hello everyone, this is China Paradigm, where we, Daxue Consulting, interview seasoned entrepreneurs in China. Matthieu David: Hello everyone, I’m […]

Condé Nast is Partnering with Daxue Consulting

Condé Nast: Mass Media Giant Offers Courses in China While Condé Nast is not a top-of-mind brand, its Vogue, Vanity Fair, Glamour or GQ’s publications make it one of the major media groups in the world. Ever since its establishment in 1909, the publishing house Condé Nast has built an array of iconic magazines. A […]