CLOT x Nike Air Force 1 K.O.D collection has been re-released after 15 years
The collaboration between Clot X Nike has more than ten years of history and, to this day, products of their collaboration remain relevant to the international fashion market. CLOT is a renowned Hong Kong streetwear brand founded in 2003 by Edison Chen and Kevin Poon. In turn, Nike needs no introduction. This year, the two brands re-released the K.O.D […]
The linguistics of naming a brand in Chinese
Foreign brand names in China Translating Western Brands in China With the unprecedented economic growth that has characterised China in the last decades, more and more foreign companies, especially luxury brands, see an opportunity to enter the Chinese market. The trending expansion towards the East has become a sort of new frontier for high-end manufacturers […]
Fashion and Fitness: Licensed sports merchandise market in China 2019 | Daxue Consulting
Licensed sports merchandise market in China in 2019. With a growing interest in sports, health, and fitness, and a keen eye for fashion, Chinese society has demonstrated a high demand for sports merchandise in the recent Chinese market. Licensed sports apparel, footwear, and other sporting goods have been on the rise since the Reform and […]