Sports footwear in China: International vs. local brands
For most of the past fifteen years, the real contest in China’s sports footwear market was between Nike and Adidas. That has changed. China’s sports footwear market reached RMB 229 billion in 2024, and the brands competing for it look nothing like they did a decade ago. ANTA Sports, the company behind FILA’s premium sneakers, […]
CLOT x Nike Air Force 1 K.O.D collection has been re-released after 15 years
The collaboration between Clot X Nike has more than ten years of history and, to this day, products of their collaboration remain relevant to the international fashion market. CLOT is a renowned Hong Kong streetwear brand founded in 2003 by Edison Chen and Kevin Poon. In turn, Nike needs no introduction. This year, the two brands re-released the K.O.D […]
The linguistics of naming a brand in Chinese
Foreign brand names in China Translating Western Brands in China With the unprecedented economic growth that has characterised China in the last decades, more and more foreign companies, especially luxury brands, see an opportunity to enter the Chinese market. The trending expansion towards the East has become a sort of new frontier for high-end manufacturers […]