The expanding Chinese lighters market provides diverse opportunities for international entrants | Daxue Consulting
China is now the largest producer and exporter in the world， with an enormous population of smokers, and thus a huge domestic demand for lighters. In addition, some luxurious and innovative types of lighters are now considered as new gift options and hence broaden the demanding spectrum of lighters in the domestic market. The continuously […]
The development of the margarine B2C and B2B market: Are Chinese consumers ready for margarine? | Daxue Consulting
The market demand for margarine in China is steadily increasing with a 4-year CAGR of 21.83% in 2017 and a 1.5-million-ton demand. When looking at the baking oil and fats industry, which includes butter, margarine, olive oil, cream and all other types of oil or fats used in industrial baking and home baking consumption, the […]
Why we predict the children’s oral care market in China will boom | Daxue Consulting
Children’s oral care is a niche market in China but has a pearly white future. Due to China’s second child policy, an increasing number of infants are born every year, leading to higher demand for infant care products. In addition, because of the progressed living standard and education level of the general Chinese population, parents […]
Is the beer market in China getting craftier? | Daxue Consulting
Beer imports in the last 5 years have risen with the Chinese market showing growth in both volume and value. In 2016 alone, 0.81 million kiloliters of imported beer were sold illustrating the progression from 2012 with a compound annual growth rate (CAGR) of 42.2%. Moreover, the imported beer market in China has reached 666.15 […]
Pet food market in China: the forecast is expecting Chinese pet food expenditure to get heavier
Raining cats and dogs in China China is ranked among the top three countries with the most cats and dogs with the total number of pet owners equalling 73.55 million in 2016. Among this number, 33.9 million were dog owners and 22.58 million owned cats. This clearly shows a preference for dogs among the Chinese […]
[Podcast] China paradigm episode #11: How to successfully increase the number of retail shops in China by five-fold
In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, interviews Stephane Torck, the President and CEO of Asian Markets Development Company LTD, about his experience advising and supporting companies with retail shops in China in penetrating China’s markets. Torck explains how he took over a not profitable 80-store company and made it […]
The Chinese Fashion Accessories Market Is Facing Unprecedented Growth
The fashion accessories market in China is showing a high-speed growth. For example, China has been the second largest jewelry market in the world in 2017 (around 671 billion RMB market size). As estimated, the sales revenue of fashion bags and accessories in China will be doubled from 2016 to 2019. Not only the market […]
8 lesser known e-Commerce platforms in China like Pinduoduo and Sunning that foreign companies can leverage
Aside from famous players like Taobao, are there any other e-commerce platforms that international brands can leverage in China? The answer is yes! China has the largest e-commerce market in the world and it is still growing. According to the China E-commerce Report, in 2017, the total value of Chinese online trading had reached 29,160 […]
From soda to tea to alcohol, how ready-to-drink (RTD) brands compete in China’s expanding market
Main segmentations of Ready-to-drink (often known as RTD) in China market include alcoholic RTD and non-alcoholic RTD. Alcoholic RTD, mainly alcopops, refers to certain flavored alcoholic beverages with relatively low alcohol content. Non-alcoholic RTD comprises many different types such as RTD coffee, RTD tea, soft drink, juice, energy drinks and dairy-based drinks. According to the […]
Carrefour China Market Entry Strategy
Carrefour China Market Entry Strategy 250 cities with a population over 1 million and a steady rise in living standards… For the mass-market retailing, China offers limitless opportunities; more than for any other market segment. However, along with opportunities, foreign brands come up with numerous challenges regarding customers’ tastes, which are highly accurate in China. […]
Outdoor Equipment Market in China – Speeding Up
Outdoor equipment retailers in China have seen a significant growth in these last few years. As the Chinese are getting more aware of the importance of a healthy body, practicing sports outdoors is becoming increasingly popular. Before 1990, outdoor equipment retailers didn’t really exist in China, but last year the total sales for retail outdoor […]
Daxue FAQ – Retail Wine in China
What kind of retail value does wine currently have in China? Currently, value for retail wine in China varies widely. A low or mid-ranged retail wine in the big cities like Beijing and Shanghai can go for anything between $2 to $15, or $100 or more for a good imported wine off the shelf. Is […]